Mars, Incorporated is a worldwide
manufacturer of confectionery, pet
food, and other food products
with US$30 billion in annual sales in
2010, and is ranked as the 5th largest
privately held company in the United
States by Forbes.
Mars was founded by Frank C. Mars and
is a company that is known for the
confectionery items that it creates.
The company is entirely owned by
the Mars family.
Mars is known for its confectionery
products such as Milky
Way, M&M's, Twix, Skittles, Snickers, and
the Mars bar. They also produce non-
confectionery snacks (including Combos)
and other foods (including Uncle
Ben's and British pasta sauce
brand Dolmio) as well as pet foods (such
as Whiskas and Pedigree brands). Orbit
gum is among the most popular brands.
Orbit chewing gum is owned by the
brand Wrigley, which is owned by Mars.
It has been around for a while and
dates back to World War II. Wrigley at
one time was only making their gum
available to soldiers. Orbit was the gum
that they made available to the public,
but it was abandoned after the war.
About 60 years later it made a
comeback in America during the gum
craze.
Moving into the fourth generation of family
ownership, the company recently passed
from family leadership into non-family
leadership; however, the business is still
owned by the family. The global CEO of
Mars, Inc. is Paul Michaels. Michaels is part
of a new group of non-family management
that has taken over since the retirement
of John and Forrest Mars, Jr.. The family now
oversees the business as a council or board
of directors.
Mars Food UK Limited is the name of
the British branch of Mars, Inc. The
company is based in Slough, UK. Mars
brands manufactured for the UK market
but not for the US include
Maltesers and Tunes.
In 1932, Forrest Mars, Sr., opened what
was then Mars (Europe) headquarters,
and remains Mars (UK) headquarters in
Slough, UK.
Many brands which were later
introduced in the US were first created
and sold in Britain; these
include Starburst, Skittles, Twix, Snicker
s
and Topic.
Nevertheless, Mars is not only the
producer of chocolate bars and gum.
Mars is also a producer of other items
such as coffee and the equipment used
to make it.
Mars has been criticized for buying
cocoa beans from West African farmers
who reportedly use unpaid or poorly
paid child laborers. In 2009, Mars
announced that, as of 2010, the
company would only purchase cocoa
from suppliers who meet
environmental, labor and production
standards
Przygotował: Krzysztof Rawa