Przywództwo wed³ug
Johna F. Kennedy’ego

Uwielbiany polityk, niezapomniany lider, ikona wspó³czesnego przywództwa

• Kszta³towanie wizerunku przywódcy: jak staæ siê wzorem postêpowania
w ka¿dej sytuacji
• Budowanie zespo³u lojalnych i kompetentnych ludzi: silne, scentralizowane,
a przy tym demokratyczne zarz¹dzanie
• Podejmowanie decyzji wykraczaj¹cych poza horyzont myœlenia
wspó³pracowników i obserwatorów

Co takiego zrobi³ John F. Kennedy, ¿e Amerykanie wci¹¿ uznaj¹ go za drugiego
prezydenta wszech czasów? Niew¹tpliwie mia³ si³ê, której nie sposób siê przeciwstawiæ.
By³ prezydentem gwiazd¹: opanowa³ media i zaprzyjaŸni³ siê z pras¹. Skupi³ w³adzê
pañstwow¹ w rêkach oddanych wspó³pracowników: stworzy³ administracjê, która
mówi³a jednym g³osem. Czêsto zaskakiwa³, a trafnoœæ jego decyzji inni dostrzegali
po czasie: w sytuacji kryzysu gospodarczego znacznie obni¿y³ podatki. Utrzyma³ pokój
w kraju i za granic¹ w najgorêtszych latach zimnej wojny: za³agodzi³ kubañski kryzys
rakietowy i powa¿ne konflikty rasowe. I niczym magik zawsze sprawia³ wra¿enie, ¿e
robi wszystko bez najmniejszego wysi³ku...

Naturalne przywództwo? Nie do koñca. Publiczny wizerunek Kennedy’ego by³ owocem
wieloletniej pracy. Jego pierwsze wyst¹pienia zdradza³y nerwowoœæ i niepewnoœæ.
Ma³o kto wiedzia³ o chorobie, która omal go nie zabi³a. Poddawa³ siê na³ogom i nie
stroni³ od przelotnych romansów. Niektórzy uwa¿ali go za rozpuszczonego syna
bogatych rodziców. Czy mia³ osobowoœæ legendarnego lidera? A mo¿e po prostu
umiejêtnie korzysta³ z technik przywództwa? Przeczytaj tê ksi¹¿kê, poznaj metody
i zasady rz¹dzenia Kennedy’ego, a bez trudu znajdziesz odpowiedzi na te pytania.

Dowiedz siê:

• jak obalaæ status quo: lider zyska uznanie tylko wtedy, gdy dokona
prze³omowych zmian;
• jak godziæ przeciwstawne pogl¹dy;
• jak podejmowaæ dobre decyzje, gdy informacje s¹ niepe³ne, a czas nagli;
• jak pokazywaæ ludziom to, czego nie dostrzegaj¹;
• jak zara¿aæ innych swoj¹ wizj¹;
• jak otaczaæ siê lojalnymi i kompetentnymi wspó³pracownikami;
• jak rozpalaæ serca i umys³y;
• jak radziæ sobie z osobistymi problemami i s³aboœciami.

Autor: John A. Barnes
T³umaczenie: Tomasz Misiorek
ISBN: 83-246-0107-4
Tytu³ orygina³u:

John F. Kennedy On Leadership:

The Lessons And Legacy Of A President

Format: A5, stron: 288

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