Gardener grinned. “Fair enough—it’s probably
better that we start from scratch, anyway. That way
we don’t have to, ah, unlearn anything.” He paused to
straighten out some pots of perennials in a wheelbar-
row and then move it back until it was out of the way.
He wiped his hands on his pants and turned back to
Marsha. “OK, so what’s your definition of vision?”
Marsha was perplexed. “I’m not sure where you’re
going here.”
Gardener sighed. “OK. Do you have an idea of how
you want your future to be? Have you ever thought
about what you want to create with your life—with
your sales career? Have you ever thought about why
you are in this game?”
“Not really,” she answered, staring down at the
ground. “Just give me my sales goals and cut me
loose—that’s been my career!”
Gardener nodded. He was beginning to under-
stand where she was coming from. “That’s the norm.
So many salespeople go right to goals and forget what
is really driving them. Heck, it’s easy to get burned out
this way. Anyone would.”
27
Planning a Sales Garden