2. Respond or react. You can have a bad start or a bad day—

the choice is yours.

3. Deal with your mental baggage and prevent it from control-

ling your life.

4. Use affirmations to develop new skills such as personal

self-confidence.

5. Affirmations must be personal, present, positive. “I am the

top salesperson in the store.”

6. Feed your mind positive information. Change your negative

self-talk to positive.

7. Understand the fundamental difference between a sales

professional and a salesperson: attitude. Are you going to
be customer-focused or self-centred?

8. Understand that change is part of the business world as

much as it is in the rest of our lives. It always has been and
always will be. You can accept change and move forward, or
you can remain at the back of the pack. The choice is yours.

Action Plan

In your action planner, answer these questions:

1. What did you learn in this chapter?

2. How will you apply this information?

3. What challenges do you anticipate?

4. How will you face these challenges?

c h a p t e r t w o

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Powering Up Your Personal Attitude

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