VIRAL MARKETING
1. Complete the sentences with the words from the box below.
buzz susceptible pass on alpha exploit chip in affiliate lore
campaign pioneer
1. Everyone can be alpha user.
2. One element of well-prepared strategy is to exploit common motivations and
behaviors.
3. Affiliate programms are used in viral marketing.
4. It's hard to test viral marketing campaign.
5. There was no data, just lore in the past.
6. Viral marketing is also known as marketing buzz.
7. The company that starts running a business as a first in some field is a pioneer.
8. The main company doesn't chip in the process of spreading information.
9. User becomes "infected" when he is susceptible.
10. Viral marketing works when people pass on marketing messages.
2. Choose the correct answer (only one is correct).
1. Why it is called  viral ?
a) because it s sounds good
b) because people can be taken ill because of using viral marketing
c) because of the speed of spreading information
2. Where was the term  viral marketing invented at?
a) London School of Economics
b) HEC Paris
c) Harvard Business School
3. What company used viral marketing as the very first?
a) Coca-Cola
b) Microsoft
c) Standard Oil Company
4. Viral marketing uses the power of:
a) the Internet
b) TV
c) lore
5. Viral marketing is & & campaign among the other marketing activities.
a) the most expensive
b) the slowest
c) the quickest
6. The word & & is essential in a viral marketing campaign.
a)  free
b)  pricey
c)  tall
7. What are the most successful areas to introduce the viral marketing
techniques nowadays?
a) E-Mails and websites with announcements
b) search engines (Google, MSN, Yahoo! etc.)
c) social media networking (Facebook, YouTube, MySpace etc.)
8. Marketing virus once released, & ..
a) passes away in a few months
b) lives it s own life
c) makes uncountable damages
9. Well-prepared viral marketing strategy is to create & & . with other
companies.
a) mergers
b) consensus
c) affiliate programms
10. The polish meaning of viral marketing stands for:
a) marketing mobilny
b) marketing wirusowy
c) marketing szeptany