Market Leader 4 Upper Intermediate progress test 01

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Listen to the conversation between Agnes and her manager. Mark your

answers.

1 Which is true?

a) Agnes has just come back from a job abroad.

b) Agnes has recently started her first job.

c) Agnes is currently working in a foreign country.

d) Agnes asked to talk to her manager because she has several problems.

2 Agnes wants to find a new flat because …

a) she doesn’t have a friendly relationship with her flatmate.

b) her present flat is too expensive.

c) she has to leave her present flat because the owner is going abroad.

d) her present flat isn’t in a good location.

3 Which of these words best describes what Agnes thinks about the way

meetings are run where she works now?

a) well-organised

b) rambling

c) coherent

d) efficient

4 Which of these sentences best describes what the manager thinks about

the way meetings are run in the company?

a) Decisions can be reached quickly.

b) They are strictly controlled.

c) They encourage the free exchange of information and opinions.

d) They are very time-wasting.

Listen to the conversation again. If you hear either person in the dialogue

doing any of the following things, put a tick in the box beside it. Your trainer

will stop the tape after each speaker to give you time to mark your answers.

5 stating objectives

6 stating a problem

7 requesting action

8 asking for help

9 offering to help

10 checking understanding

11 agreeing

12 showing understanding

13 making a strong recommendation

14 summarising

B

A

9

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Progress Test 1

(Units 1–4)

Grammar

Listening

Vocabulary

Use of English

Reading

Functions

Reading

Writing

Speaking

Progress Test 1

(Units 1–4)

Name/Class:

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Idioms

In each of the five idioms below, one word is wrong. Write the five correct

idioms on the lines provided.

15 talk at cross picture

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

16 put you in the grapevine

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

17

beat about the wavelength

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

18 heard it on the bush

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

19 on the same purposes

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Noun phrases and compounds

Re-write the sentences below using noun compounds or noun phrases to

replace the verbs.

Example: This is a project to develop new software.

It is a . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

20 It is important to define clear objectives.

You need . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . .

21 This is a line for manufacturing at high volumes.

It is a . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

22 The launch of this product was extremely successful.

It was a(n) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

23 This segment of the market is growing rapidly.

It is a . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

24 This is a system for the management of databases.

It is a . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . .

B

A

10

Progress Test 1

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Language

new software development project

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Multi-word verbs

Complete each sentence using the correct multi-word verb to replace the

underlined words without changing the meaning.

25 I had a good meeting with your colleague, Frank. We had a very friendly

relationship.

We got . . . . . . . . . . . . . . . . . . . . . . . . . . .

26 I’m afraid I can’t come to the meeting this afternoon. We’re going to have

to cancel it, I’m afraid.

We’re going to have to call . . . . . . . . . . . . . . . . . . . . . . . . . . , I’m afraid.

27 JKLA have accepted our offer. I’m going to draft the contract right away.

I’m going to draw . . . . . . . . . . . . . . . . . . . . . . . . . . .

28 We are not sure what the cause of the problem is. We are investigating it.

We are looking . . . . . . . . . . . . . . . . . . . . . . . . . . .

29 The company was established in 1992.

The company was . . . . . . . . . . . . . . . . . . . . . . . . . . in 1992.

30 Our new agent hasn’t brought us any business so far. He has disappointed

us.

He has . . . . . . . . . . . . . . . . . . . . . . . . . . us . . . . . . . . . . . . . . . . . . . . . . . . . . .

Verb tenses

Write the verbs in the correct tense.

Jack:

Over the last five months, sales of the turbo model . . . . . . . . . . . . . . . . . . . . . . . . .

31

(fall) dramatically. We now have to decide what to do about the situation.

What . . . . . . . . . . . . . . . . . . . . . . . . .

32

(you, think)? Should we withdraw this

model?

Jane:

Not necessarily. We . . . . . . . . . . . . . . . . . . . . . . . . .

33

(consider) several options.

One is to increase spending on advertising; another is to offer some special

deals. You know, the same thing . . . . . . . . . . . . . . . . . . . . . . . . .

34

(happen) last year

with our automatic model. On that occasion, we . . . . . . . . . . . . . . . . . . . . . . . . .

35

(increase) sales significantly by offering a two-year zero per cent interest

loan on all new models.

Prefixes

The underlined verbs all have the wrong prefix. Correct them.

36 I think you have upcharged us. The price was 49 not 53.

37 The increase in charges can be outset against the gain in interest revenue.

38 The new magazine was over-subscribed and had to be withdrawn from the

market.

39 All the economy class seats were full, so I was overgraded to business

class.

40 I wanted the project to go ahead, but I was undervoted at the meeting.

E

D

C

11

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Jack Chambers is telling his colleagues about a marketing trip to Syria that

he has just made. Complete the gaps with an appropriate word from the list.

Do not use any word more than once.

Well, I visited the Wahib Trading Company and stayed a whole day there. I decided it

would be useful to . . . . . . . . . . . . . . . . . . . . . . . . .

41

time with them as they could be key to

our success in Syria. I met Mr Kamal, their Purchasing Manager. The main purpose

of this visit was to . . . . . . . . . . . . . . . . . . . . . . . . .

42

information about our two companies.

Mr Kamal was especially interested in our meat products and I was able to

. . . . . . . . . . . . . . . . . . . . . . . . .

43

his queries about quality control, which was his main

concern. We also talked a lot about football, and it took some time to

. . . . . . . . . . . . . . . . . . . . . . . . .

44

the point which meant that we didn’t manage to

. . . . . . . . . . . . . . . . . . . . . . . . .

45

the whole agenda. However, it was important for

establishing trust between us. It is taking time for us to . . . . . . . . . . . . . . . . . . . . . . . . .

46

established in this market. But we have to recognise that the main thing is to

develop a network of contacts, and . . . . . . . . . . . . . . . . . . . . . . . . .

47

good relations with

them. We mustn’t . . . . . . . . . . . . . . . . . . . . . . . . .

48

frustrated. I think, over the next few

weeks, we will . . . . . . . . . . . . . . . . . . . . . . . . .

49

some progress.

Which word or phrase best fits each of these definitions?

50 A market for a special kind of product that may not have many buyers.

a) luxury market

b) niche market

c) captive market

d) closed market

51 A group of customers that share similar characteristics, such as age, social

class, interests, etc.

a) end-users

b) regular customers

c) market share

d) market segment

52 The place where a product is sold.

a) point of sale

b) point of order

c) selling point

d) action point

53 A short phrase, easy to remember, that is used to advertise a product.

a) snippet

b) slogan

c) jargon

d) message

54 The right combination of products offered by a company, each one well

positioned for the market it is in.

a) strategic marketing

b) mass marketing

c) marketing mix

d) product mixture

55 A person or organisation that helps to arrange business deals between

other people.

a) intermediate

b) intermediary

c) intermediator

d) interlocutor

56 To offer so much of a product for sale that there is more than people want

to buy.

a) outsell the market

b) overflow the market

c) saturate the market

d) quench the market

B

A

12

Progress Test 1

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Grammar

Listening

Vocabulary

Use of English

Reading

Functions

Reading

Writing

Speaking

answer

become

break through

build up

exchange

feel

get to

get through

make

spend

take on

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57 A group of consumers brought together by a company to help it do market

research by discussing their opinions about products.

a) focus group

b) consumer group

c) peer group

d) special interest group

58 The person who buys a particular product for his or her own use.

a) customer

b) client

c) purchaser

d) end user

59 The degree to which people regularly buy a particular product and refuse

to change to other brands.

a) brand association

b) brand extension

c) brand loyalty

d) brand development

Opposites

Write a word with the opposite meaning to each of the underlined words

below.

60 Sales of this product have been very stable over the last year.

61 International sales have grown by 25 per cent.

62 Import regulations are very lax in that part of the world.

63 He spoke very fluently throughout his presentation.

64 After the merger took place, relations between the two workforces were

very strained.

Read the article below about business cards. Match the sentences and parts

of sentences on page 14 with the gaps in the article.

A

C

13

Progress Test 1

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Reading

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Dan Beldy, a San Francisco venture capitalist, has

seen thousands of snazzy business cards – with

bright colours, weird shapes, maps and even mirrors.

The problem is that none has ever really caught his

attention.

Mr Beldy says he’d rather skip the card altogether

and simply key the contact information into a

notebook computer. .........................

65

Computer databases and personal digital

assistants may soon replace business card wallets,

but, paradoxically, .........................

66

Bob Popyck, author of Here’s My Card: How to

Network Using Your Business Card to Actually

Create More Business, agrees that well-designed

business cards are still important.

‘Business cards are personal, gracious and mark

you as someone of world class,’ he writes. ‘They can

differentiate you.’

Iprint.com, an online printing company that

caters mainly to small businesses and individuals,

sold $2m (£1.3m) worth of business cards between

October 1999 and June 2000. . . . . . . . . . . . . . . . . . . . . . . . . .

67

says Eric Atwood, a public relations specialist for

Iprint. ‘We’ve noticed that people are being more

creative. .........................

68

However, the newest trend is digital cards –

CD-Roms cut to business-card size that can contain

a catalogue’s worth of information. California-

based Moon Global Network, one of

many

companies trying to tap this market, recently

created a CD-Rom card for an electronics

distribution company that included information on

3,000 products. .........................

69

‘But for the same information on printed material,

development and production would have cost

$30,000,’ says Roger Drews, senior account executive

and director of operations for Business-CD.com,

Moon Global’s CD-Rom card division.

Still, digital business cards only work if the

recipient has the technical know-how. Aaron

Fineman, a New York-based freelance photographer,

thinks that not many people are ready for digital

cards yet. .........................

70

Terri Henry, director of marketing for Icast.com,

an entertainment industry site, agrees. She wonders

how people could program the information into a

notebook computer if they did not have a business

card to begin with. .........................

71

From the Financial Times

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a) … many companies are spending more on creative business cards in order

to make a good impression.

b) It cost $3,200 for 1,000 cards.

c) ‘That’s quite an increase on last year,’

d) ‘You can’t meet someone at a conference and sit there putting their phone

number in,’ she says.

e) ‘Since I’ll be e-mailing that person within a day or so, I’d rather have

electronic access than dig through business cards,’ he says.

f ) ‘Most editors I deal with are computer illiterate,’ he says.

g) They use digital cameras and they are downloading a lot of their own

graphics.’

Which people quoted in the article would agree with each of the following

opinions?

a) Dan Beldy

d) Roger Drews

b) Bob Popyck

e) Aaron Fineman

c) Eric Atwood

f ) Terri Henry

72 A business card is important for creating a good impression.

73 It is cheaper to produce company information on a card-sized CD-Rom.

74 It is easier to access an address that is recorded digitally rather than from a

card.

75 It is more complicated to exchange addresses digitally rather than using

cards.

76 Some people don’t have enough technical background to deal with digital

business cards.

77 People are using a wider range of techniques to produce interesting

printed business cards.

Choose the best explanation for these words used in the text.

78 snazzy (para 1)

a) dull

b) ordinary

c) stylish

d) digital

79 weird (para 1)

a) strong

b) traditional

c) unusual

d) many-sided

80 to tap the market (para 7)

a) take over the market

b) get into the market

c) block the market

d) try to get more business from the market

You represent a coffee company (you can choose which country it is based in).

On a recent sales trip to England, you made contact with a potential customer,

Mrs Suzanne Darcy, the buyer in a major retail chain. You discussed the possibility

of supplying coffee to the chain, although nothing was agreed. Now you want to

build on the relationship in the hope of closing the deal.

Write a polite but friendly letter to Mrs Darcy. Stress the quality of your product

and the reliability of your service. Offer to show her round your production facility

if she would like to visit you in your country. Offer to cover her expenses during

her stay. End with the hope that you will be able to do business with her.

Your letter should be between 100 and 150 words.

C

B

14

Progress Test 1

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MARKET LEADER UPPER INTERMEDIATE TEST FILE

© Pearson Education Limited 2001

Name/Class:

Grammar

Listening

Vocabulary

Use of English

Reading

Functions

Reading

Writing

Speaking

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15

Progress Test 1

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