Pinterest: Top Niches 2012
Any new marketing medium can be complicated if you don t where to start, and what niche to
target. This guide will act as a complementary item to PinPioneer with the intention of getting
you started on the right track, minimize outsourcing costs and increase profitability.
First of all here are the most popular boards/niches:
Home Décor 11%
Other 10.7%
Art 10.7%
Design 10.3%
Women s Apparel 7.7%
Photography 5.8%
DIY & Crafts 4.9%
My Life 3.8%
Food and Drink 3.6%
Film, Music & Books 3%
Products 3%
Travel & Places 2.5%
Remaining Categories 23.2%
Popular Niches
Home Décor
Other
11%
Art
23%
Design
11%
Women's Apparel
2%
Photography
11%
3%
DIY & Crafts
3%
3%
My Life
4%
10%
Food & Drink
5%
6% 8%
Film, Music and Books
Products
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And these are the niches in which pins are most popular (higher engagement):
Food & Drink 15%
DIY & Crafts 10.8%
Other 7.7%
Home Décor 7.5%
Women s Apparel 6.4%
My Life 5.3%
Humor 4.4%
Weddings & Events 4.2%
Hair & Beauty 4%
Kids 3.1%
Photography 2.1%
Travel & Places 2.1%
Remaining Categories 27.5%
High Engagement Niches
Food & Drink
15%
DIY & Crafts
27.5%
Other
Home Décor
10.8%
Women's Apparel
My Life
2.1%
7.7%
2.1%
Humor
3.1%
4%
7.5%
Weddings & Events
4.2%
4.4% 5.3% 6.4%
Hair and Beauty
Kids
As you can see from the information above, there is a clear distinction between the most
popular boards (niches) and the most popular pins. On the basis of this, I like to focus on
pinning in the boards with the highest engagement, rather than the most popular boards. I know,
the correlation is strange but nonetheless, from tests it seems to hold true.
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Popular Categories (based on followers)
Home Décor 12.6%
Other 11.2%
Design 10.3%
Art 9.9%
Women s Apparel 7.4%
DIY & Crafts 5.3%
Photography 4.6%
Food & Drink 4.2%
Products 3.8%
My Life 3.3%
Travel & Places 2.7%
Film, Music & Books 2.3%
Kids 2.3%
Hair & Beauty 2.1%
People 1.9%
Science & Nature 1.8%
Print & Posters 1.7%
Popular Categories (Followers)
Home Décor
Other
2%
2%
Design
2% 2% 14%
3%
Art
3%
Women's Apparel
3%
DIY & Crafts
4%
13%
Photography
4%
Food & Drink
5%
Products
My Life
5%
12%
Travel & Places
6%
Film, Music & Books
11%
Kids
8%
Hair & Beauty
People
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