Marketing mix a phrase first used in 1960's to describe the marketing variables which a company may skillfully use in order to strengthen demand for its products. They are usually referred to as The Four P's: product, price, promotion and place.
First part the marketing mix is product- a thing which is made or manufactured. On the product include: a goods and services. The second part is a price- money which has to be paid to buy something. It is determined by a number of factors including market share, competition, material costs, product identity and the customer's perceived value of the product. The third part a marketing mix is a place- place represents the location where a product can be purchased. It is often referred to as the distribution channel.
Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements - advertising, public relations, word of mouth and point of sale.
I choose a two products of cosmetics: cream anti- wrinkle. First product a Avon company “Anew Rejunewate”, second product is Nivea firm ”Nivea Visage”. Both advertisements are similar, both goods are direct to women in aged 30-65, to look beautiful and young forever. The Nivea product is target to women in each level of education and social class, probably a women which life in city, but in village also can buy. It is cheaper than Avon.
Avon “Anew Rejunewate” is a cream for a round a eyes. This cream is as well on the day and night. The good is tired available, because it isn't sell in shop only in consultants Avon, so is more target to woman in big city.
Both products are in woman which very particular about hers appearance. That products are characterize aesthetic sense, beauty, fashion.
Both advertisements present a beautiful women, which haven't a wrinkle, probably because they use this cream.
The Nivea product use a slogan: beauty is a joy life, and Avon slogan: great tomorrow. Both slogans are short, aren't attract attention, but are a serious. They present not only a beauty face but a beauty and happy life. On the ads are little text, text is standard font in one or two colors. The Nivea ad is in light colors and Avon ad is dark color.
The advertisements are very much alike. They are clear and transparent. It's difficult state which in one of both is most creative and which will sell the most products.