5 10 4

e conditions of an effective argumentation

eneticia? tirst impresston

Lii

The most effective way to persuade people to your own argumentation, is to refer to their needs and assumptions. Our task is to help the partner to make a decision. Effective arguments must meet his or her needs. There is no point in presenting arguments until we know what should be justified and what do we have to convince the other party to.

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cusing on a partner.

vismg and assistmgr

uestions.

erbai and non-veroai encourageme ima