PZK273

PZK273



LITERATURA 273

Hutchinson, J. W., Moore, D. J. (1984). Issues surrounding the examination of delay effects of advertising.

W: T. C. Kinnear (red.), Adnances in Consumer Research, 11 (s. 650-655). Provo, UT: Association for Consumer Research.

Isen, A., Shalker, T. E., Clark, M., Karp, L. (1978). Affect, accessibility of materiał in memory, and behavior: a cognitive loop1 Journal of Personality and Social Psychology, 36,1,1-12.

Izard, C. (1977). Humań Emołion. New York: Plenum Press.

Jacoby, J., Chestnut, R. W. (1978). Brand Loyalty Measurement and Management, New York, Wiley.

Jacoby, J„ Hoyer, W. D. (1989) The comprehension/miscomprehension of print communication: selected findings. Journal of Consumer Research, 15, 434-443.

Janiszewski, C. (1990). The influence of print advertisement organization on effect toward a brand name. Journal of Consumer Research, 17, 53-65.

Janiszewski, C. (1990a). The influence of nonattended materiał on the Processing of advertising claims.Journal of Marketing Research, 27, 263-278.

Janiszewski, C. 1, Warlop, L. (1993). The influence of classical conditioning procedures on subseąuent attention to conditioned brand. Journal of Consumer Research, 20,171-189.

Jaworska, B. (1998) - Raport Generalny z badań techniką Focus Group Interview - Kawa. Raport z badań rynku

wykonanych w Instytucie Badań Rynku i Opinii Publicznej SMG/KRC dla firmy Elitę, Warszawa.

Johnson, M. D. (1984). Consumer choice strategies for comparing noncomparable alteraatives. Journal of Consumer Research, 11,741-753.

Johnson, M. D. (1989). The differential Processing of product category and noncomparable choice alternatives. Journal of Consumer Research, 16, 300-309.

Johnson, R. D., Levin, I. P. (1985). Morę than meets the eye: The effect of missing information on purchase evaluation. Journal of Consumer Research, 12,169-177

Johnson, R. M. (1971). Market segmentation: A strategie management tool. Journal of Marketing Research, 8, 13-19.

Kahan, B. E. (1995). Consumer variety-seeking among goods and senrices .Journal of Retails and Consumer Services,2,139-148.

Kahle, L. R., Beatty, S. E., Homer, P. (1986). Alternative measurement approaches to consumer values:

The list of values (LOV) and values and live styles (VALS). Journal of Consumer Research, 13, 405-409.

Kahneman, D., Knetsch, J. L., Thaler, R. H. (1991). The endowment effect, loss aversion, and status quo bias. Journal of Economic Perspediies, 5, 193-206.

Kahneman, D., Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47, 267-291.

Kasper, H. (1988). On problem perception, dissatisfaction, and brand loyalty. Journal of Economic Psychology, 9, 387-397.

Keller, K. L. (1993), Memory Retrieval Factors and Advertising Effectiveness, W: A. A. Mitchell (red.)

Aduertising Exposure, Memory, and Choice (s. 11-48). Hillsdale, NJ: Lawrence Erlbaum Associates.

Keller, K. L., Staelin, R. (1987), Effects of ąuality and quantity of information on decision effectiveness,/o«r«af of Consumer Research, 14,200-213.

Keller, K. L. (1987). Memory factor in advertising: The effect of advertising retrieval cues on brand evaluations. Journal of Consumer Research, 14,316-333.

Kelley, B. (1985). How to sell airplanes, Boeing-style. Sales and Marketing Management, 9,34.


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