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There are five basie questions that you should ask as you evaluate an opportunity.

•    Is there a sufficiently attractive market opportunity?

•    Is your proposed solution feasible, both from a market perspective and a technology perspective?

•    Can we compete (over a sufficiently interesting time horizon): is there sustainable competitive advantage?

•    Do we have a team that can effectively capitalize of this opportunity?

•    What is the risk / reward profile of this opportunity, and does itjustify the investment of time and money?

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