3582360836

PSYCHOLOGY

OF COLOR

84./%!

of consumers Cite color as the primary

_    _    _ _ i reason they buy a

I % m / V particular product.

WHEN PEOPLE BUY

a

93%

lookatVisual

Appearance.

look at Texture.

OUTCOME OF THE USE OF COLOR

Ads in color are read up to

42% morę often

♦MłłtłłłłłtłłłM łłłłłłłłłt ittłłrt tłtttłłłttłtłłtM f tf łftfłłtUtif ttttłtttttłłłtłtł

"Research reveals people make a sub- conscious judgment about an erwironment or product within 90 seconds ofinitialviewing. Between 62% and 90% of that assessment is based on color alone." i

1-52%

of shoppers did not return to a storę due to overall aesthetics.

COLORCANIMPROVE

| Increases heart ratę | Used by restaurants to stimulate appetite | Creates urgency often seen in dearance sales | Used for impulsive shoppers

in blackand white

PERSONALITY/EMOTIONS

| Evokes strong emotions | Encourages appetite | Increases passion and intensity | Red roses symbolize love

POLITICS

E3 © K. M9 isssS (Ę& Q |

OM Ęj @ Q ^ you® im HM

(Nintendo) E*ON Mb    @ fo M iima ®

mmm    mr Adobe    toyota

I Causes fatigue and strain on the eyes. I Makes babies ery I Stimulates mental processes | Stimulates nervous system I Encourages communication

POLITICS_

Represents Liberalism

Used to grab attention of window shoppers f Shows darity

IRelated to personal power, will, self esteem

COMPANIES

CEOCRAMfIC ©    Hertz g    [JAT Ę0

3 IMDb    Denny* ggST

Nikon

Sprint

BLUE

PRIMARY COLOR

PERSONALITY/EMOTIONS

| Associated with water, peace I Most preferred by men I Represent calmness or serenity I Curbs appetite | Known as a "cold" color I Perceived as constant in human life I due to sky and ocean being blue | Increases productivity | Most used color for offices

«9

*

MARKETING

Often used in corporate business because it's productive and non-invasive

I Creates sense of security and I trust in a brand

POLITICS

I Represents Conservative | parties worldwide

I Used for Democrats in the USA

COMPANIES_

t

*

CHAKRA

Throat cha kra

|Baseofthroat

IRelated to communication, truth, self-expression

J j]    lusj €^^pepSi '"^JPMorgan

w=

J*a E2 GB2ZD flickr f=

Walmart

D0LL

ORANGE

SECONDARY COLOR

MARKETING

PERSONALITY/EMOTIONS

POLITICS

I Signifiesaggression I Creates cali to action: Buy, Sell, Subscribe I Found in impulsive shoppers I Represent a friendly, cheerful, confident brand

| Reflectsexcitement, enthusiasm I Shows warmth I Warns of caution

IRelated to sexuality, ^ creatiyity, pleasure

COMPANIES

HOOTERS amazon p Payless fc>ing

r GREEN

SECONDARY COLOR

PERSONALITY/EMOTIONS

| Constitutes health, tranquility | Symbolizes money I Denotes naturę I Alleviates depression

I Workers in a green environment have fewer | stornach aches

I Green is used in night vision goggles because I the human eye is most sensitive to and able I to discern the most shades of it

| Represents new growth

POLITICS_

I Connected to

I Environmentalists iLtjStj I

17

MARKETING

| Used to relax in Stores | Associated with wealthy | Green M&M's are said to send a sexual message | Has long been a symbol of fertility

I Was once the preferred color choice for wedding gowns in the 15th century

CHAKRA

Heart chakra

I Center of body, I heart level

I Related to I unconditional I love, healing

COMPANIES

O^bpJL    AS Troptana _Sp6_tlfy ©

W

SECONDARY COLOR

MARKETING

PERSONALITY/EMOTIONS

-rtWittą-

I Used often in beauty or anti-aging products I Used to soothe or calm | Represent a creative, imaginative, wise brand

Showed royalty, wealth, 1 success, wisdom

connection to the divine, pure consciousness, transcendence

COMPANIES

Yahoo! T ■ -Mobile- Syfy

16

&

Welchs

Sources:

httpS/wYM.ihe-energy-healing-ute.<om/chakra-colors.himl

hnp://mv\v.(xademx].edu'814203/CokxJLColour_Everywhe{e...

ht_VM,uoU,/<oh'-gwde-dewm    \A/orin

httpS/nowsourang.(om/b!ogMp-content/up!oadi/2012/01/louiiv)lie-palnier.html wy f* M MQyn

httpy/bk>gJ(issmetrics.com/color-psycholcgy/    1

hupyAvww.wwu.edu/id/medio/doojinenis/Moriis-ColwinlDrevH.pdf

httpy/www.rochester.edu/news/show.php?id=3268

htip//wwwxok>rcom.com/research/why<olor-matters