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Ok., then, shall we start? Good morning everyone! My name is Krzysiek Nowak, I come from Cracow and I©m going to tell you about Harley-Davidson Inc. today. My presentation consists of five parts. I will start with a few sentences about history. Then, I&d like to talk about present day of the company, motorcycles and H-D customers. Finally I©m going to conclude everything and answer any questions.LetC»s move on to the section number 1: History. Harley-Davidson Motor Company, which later tumed into Harley-Davidson Inc., was established in 1903 by four gentlemen from Milwaukee in Wisconsin: William Harley and Arthur, Walter and William Davidsons. Their first product seemed morę like a bicycle than a motorcycle. The first ©Big Twinf((a kind of motorcycle with engine madę up of two big cylinders) was madę in 1908. The First World War let Harley-Davidson sign a contract with US ARMY. Harleys also won the 2nd World War. 29 000 motorcycles were transported to Soviet Union and served also in Polish Army. Right, Ifcve told you a few words about past times. I think we should focus on a present day now. Harley-Davidson Inc. operates in two business segments: Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products includes the group of companies doing business as Harley-Davidson Motor Company and the Buell Motorcycle Company. This segment designs, manufactures and sells heavyweight (with engine bigger than 650cc) motorcycles as well as a complete linę of motorcycle parts, accessories and generał merchandise. Harley-Davidson Financial Services work hand-in-hand with the Motor Company to provide customers "one stop shopping" and make life morę like a ride on smooth asphalt than a bumpy trip on a gravel highway. Harley-Davidson Financial Services makes your life easier with a fuli-rangę of services including financing, rider insurance, the Extended Service Plan, the Harley-Davidson Visa card, the Payment Protection Plan and Harley-Davidson motorcycle leasing.The last years were extremely good for Harley-Davidson Inc. As the reports say the fourth quarter of the last year brought record sales and eamings. Revenue raised by 14 percent in comparison with the same period one year before. Jeffrey Bleustein, chairman and chief executive officer of Harley-Davidson Inc. says "Our 15th consecutive record year exceeded our expectations6. So, the most important person in the company claims they wouldnfit seize the occasion by the forelock. And they won^t, we should be convinced by the latest results of the company. The facts say clearly: Harley-Davidson and Buell will sell morę motorbikes and their income will definitely rise.H-D produces four kinds of motorcycles:standard (a basie motorcycle with an emphasis on Iow price)touring (Designed primarily for long trips, with an emphasis on comfort, cargo capacity, and reliability. Often have features such as two-way radios (for communicating with a passenger), stereos, and cruise control.), custom (Characterized by "American Styling". Often personalized by accessorizing), performance (Characterized by quick acceleration, top speed and handling. Commonly referred to "sport bikes")You can buy them in 47 different countries throughout the world that have authorized distributors and direct dealers, including Canada, Germany, Poland, Malta, Thailand, Japan and, of course, USA. Let&s analyse now H-D purchasers. Do you know why H-D sells so many motorcycles? The answer is very simple. H-D has the most attached customers in the market. Have a look at this transparency and you will understand. Almost a half of our customers had Harley previously. Moreover H-D motorcycles are legendary among motorcycle owners and even competitive motorcycle purchasers subconsciously want to ride a real motorcycle. It is said that most H-D users were men, but H-D is going to change it. As you can see for several years participation of women in purchases has raised significantly and is still going to improve.So, itGs time for the conclusion. H-D is a company based on tradition with impressive present day and bright futurę. Their products are the best in their market segment. Customers treats H-D like part of their lives. Someone told describing H-D&s position on the market: "It's one thing to have people buy your products. It's another for the people to tattoo your name on their bodies" .Right letfis stop here. Thank you very much for your attention. And now, if anyone has any questions, I would be happy to answer them. No? So thank you and I hope weGll meet again.



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