125274

Markeli ng Course -2

23.02.2010

Exa mplc s oF ke y a rras Marketing OfTfcer:

♦    Increase sale lo presenl cuslomcrs

♦    New cuslomers

♦    InFormalion on compclilion

♦    Compcliliyencss oFpresenlalion (own sales lecłinique)

♦    Visual aids

♦    EFTecli vencs s oFde mon s Iral ion lech n ique

♦    InFormalion on praspective customeis(number, size, location... etc).

♦    Conlrollcd co-ordinalion f sales manager/stocks/purchasing/produclion).

♦    Producl knowledge

♦    Cuslomer seryice

♦    Market share

♦    Pcrsonal dcvelopmcnl

Marketing Eyccuttow:

•	Rclain presenl cuslomers
♦	Increasc sales al borne
♦	Increase salesabioad
♦	News markcls
♦	Oplimiic sales pricc
♦	Oplimiie markę ling cosls
•	Cuslomer mix
•	Producl m ix
♦	Producl deyelopmenl
•	Salesmen's efifectiveness
•	EFFccliyc sales syslems
•	Marketing inFormalion
♦	Profil conlrol per producl/dislricl/sal
•	Adyerlisi ng / PR
♦	Dislribulion
Marketing Dtrćctor:
•	Corporale slralegy
♦	Organkalional cFFccli yeness
♦	Management deyelopmenl
♦	Goal selling
♦	Rei urn on capi lal employed
♦	Rising Funds
♦	Sales grov*lh
♦	Produclion deyelopmenl