c ^ Because competitive firms are price takers, they in effect face horizontal demand MgUre curves, as in panel (a). Because a monopoly firm is the sole producer in its market, it faces the downward-sloping market demand curve, as in panel (b). As a result, the monopoly has to accept a lowcr price if it wants to scll morę output. Competltlve and Monopoly Firms (a) A Competithre Firm's Demand Curve <b) A Monopolisfs Demand Curve | ||
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