Adventure Works

The ultimate source for outdoor equipment

Linda Martin

Senior Vice President

Worldwide Sales

March 24, 2003

Company

Company

Background

Background

Our Vision

Our Vision

Uncompromised Quality at Great

Value

Our History

Our History

1979

Adventure Works founded

1983

Camping line established

1987

First retail store opened

1991

Water Sports line launched

1995

50th retail store opened

2003

Revenue exceeds $100M

The Business

The Business

•

#1 Manufacturer of outdoor equipment

•

$130M in revenues

•

21,400 employees worldwide

Product Sales

Product Sales

Manufacturing

Manufacturing

Adventure Works manufactures 52% of its retail

Adventure Works manufactures 52% of its retail

merchandise

merchandise

Camping

(Made in Portland)



Tents

47%



Sleeping bags

23%



Frame backpacks18%



Stoves

12%

Water Sports

(Made in Tampa)



Paddling gear 37%



Insulative tops 32%



Footwear

31%

Business Challenges

Business Challenges

•

Stay competitive

•

Provide excellent customer service

•

Ensure efficient, accurate product
procurement

•

Increase employee productivity

•

Maximize investor returns

Jon Grande

President

& CEO

Linda Martin

Senior Vice President

Worldwide Sales

Russell King

Senior Vice President

Finance & Operations

Brian Clark

Senior Vice President

Product Development

Grant Culbertson

Vice President

Manufacturing

Maria Hammond

Director

Product Marketing

Heidi Steen

Director

Human Resources

Kim Abercrombie

Director

Retail Sales

Jean E. Trenary

Director

Distribution

Laura Norman

Director

Sportswear

Sunil Koduri

Director

Hard Goods

Organization Chart

Organization Chart

Financial Data

Financial Data

Adventure Works

The ultimate source for outdoor equipment