Adventure Works
The ultimate source for outdoor equipment
Linda Martin
Senior Vice President
Worldwide Sales
March 24, 2003
Company
Company
Background
Background
Adventure Works
The ultimate source for outdoor equipment
Linda Martin
Senior Vice President
Worldwide Sales
March 24, 2003
Company
Company
Background
Background
Our Vision
Our Vision
Uncompromised Quality at Great
Value
Our History
Our History
1979
Adventure Works founded
1983
Camping line established
1987
First retail store opened
1991
Water Sports line launched
1995
50th retail store opened
2003
Revenue exceeds $100M
The Business
The Business
•
#1 Manufacturer of outdoor equipment
•
$130M in revenues
•
21,400 employees worldwide
Product Sales
Product Sales
Manufacturing
Manufacturing
Adventure Works manufactures 52% of its retail
Adventure Works manufactures 52% of its retail
merchandise
merchandise
Camping
(Made in Portland)
Tents
47%
Sleeping bags
23%
Frame backpacks18%
Stoves
12%
Water Sports
(Made in Tampa)
Paddling gear 37%
Insulative tops 32%
Footwear
31%
Business Challenges
Business Challenges
•
Stay competitive
•
Provide excellent customer service
•
Ensure efficient, accurate product
procurement
•
Increase employee productivity
•
Maximize investor returns
Jon Grande
President
& CEO
Linda Martin
Senior Vice President
Worldwide Sales
Russell King
Senior Vice President
Finance & Operations
Brian Clark
Senior Vice President
Product Development
Grant Culbertson
Vice President
Manufacturing
Maria Hammond
Director
Product Marketing
Heidi Steen
Director
Human Resources
Kim Abercrombie
Director
Retail Sales
Jean E. Trenary
Director
Distribution
Laura Norman
Director
Sportswear
Sunil Koduri
Director
Hard Goods
Organization Chart
Organization Chart
Financial Data
Financial Data
Adventure Works
The ultimate source for outdoor equipment