KOMPANIA PIWOWARSKA INC.

SWOT analysis

HISTORY



Established in 1999



Three breweries:
Białystok, Tychy, Poznań



Sales - 14.5 million
hectolitres in 2013

BRANDS



Tyskie



Lech



Żubr



Dębowe Mocne



Redds



Pilsner Urquell



Gingers



Wojak



Grolsch



Książęce



Green Mill Cider

SWOT ANALYSIS

STRENGHTS



New technology



38% of market share



Many kinds of beer



Huge export



Prizes and awards

WEAKNESSES



Large-scale production
contributes to lower
quality



Belonging to SABMiller
Group



Relationships decline in
company



Extended supply chain

OPPORTUNITIES



Strong impact on local
economies



Job creation



Cultural events



Social programmes

OPPORTUNITIES



Profits for the state

THREATS



Demoralization of
society



Negative impact of
alcohol



High degree of red tape



Bankruptcy = increase
in unemployment



Profit of company
transferred abroad

THANK YOU FOR YOUR ATTENTION