Abstract

Food labelling is information directed towards the consumers aiming at facilitating the purchase decision and informing about a product and conditions in which it is kept.

The aim of the thesis was the assessment of consumer awareness of signs and symbols used on packaging of foodstuffs. The survey was conducted on 273 people of different ages.

The analysis of the obtained results implies that not every buyer is equally aware of the meaning of particular signs and the purpose of using them.

Most respondents claimed that they look at signs and symbols put on packaging, however quite large number of them were not able to give the right answers.

The number of aware consumers is relatively low. They do not pay much attention to signs put on foodstuffs and that is the reason why they do not search for them on packaging.