5 9 1
THE RULES OF EFFICIENT PERSUADING AND ARGUING
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The role of non-factual factors in persuasion
Credibility as a condition of persuasion’s effectiveness
Credibility as a condition of persuasion's effectiveness
Main sources of credibility in professional contacts are:
- knowledge
- qualification
- authenticity (being yourself, identifying with stated rules)
- discretion
- taking other people into consideration
- emotional balance
- reliability
- high level of professional ethics
People who possess these features arouse a feeling of security. Thanks to that they are liked and respected as well as obtain morę credit from others.
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