5 9
THE RULES OF EFFICIENT PERSUADING AND ARGUING
The role of non-factual factors in persuasion
Credibility as a condition of persuasiorTs effectiveness
The role of non-factual factors in persuasion
Apart from factual arguments (connected with facts), factors given below play an important role:
• persuader's credibility,
• his or her ability to present a standpoint in a proper way beneficial for both parties,
• emotional bond with the partner, and
• interpersonal communication, especially style and choosing vocabulary which underline the significance of arguments.
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