Ask Me Everything$3

Who decides what’s i fashion?

Elle is the biggest-circulating fashion magazine in the world.

Fashion begins with designers presenting their collections to the media in catwalk parades. Fashion editors then promote their favorite catwalk styles in glossy magazines. Some celebrities help to influence fashion trends by the clothes that they choose to wear. Finally customers in Stores decide what’s fashionable.

Since launching in Paris, France in 1945, it has 42 international editions, and 28 websites around the globe.

How to: be big in fashion

___Design your

fabulous collection and have it ready for Fashion Week in Paris, London, Milan, Tokyo, or New York.

Haute

Couture

Haute couture is high fashion that is fitted exclusively for a private Client. In France, fashion houses are listed each year as haute couture designers. In order to belong to this exclusive club, designers must:

•    Design custom-clothing for private clients with one or morę fittings.

•    Have a Paris atelier (workshop) that employs at least

15 full-time staff.

•    Present a collection twice a year to the Paris press. Each collection must have 35 “runs” for day and evening wear.

lnvitethe right people to your show, such as fashion buyers, celebrities, and fashion editors.

Vidal Sassoon 5 point

03,

Calling all photographers! You want your clothes seen around the world, so make surę that the photographers get great snaps.

Mohawk