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eMail Marketing Avenue

5 Step Journey to Building a Mailing List

Software Or Service???

The first step to any list building campaign is deciding how you will capture your leads.

You can search Online for "Email Marketing Solutions".

You can choose between software you must run yourself, or a fuli featured online service like Aweber or

The software is usually a one time cost but it can be hard to set up and run. This option is usually reserved for those who are "script" and "codę" sawy.

Web services like Aweber, include a lot of support, tutorials and ease of use but also come with a monthly fee.

Think of

AN OFFER

If you don't have anything to offer, think of buying a high quality PLR product to use.

Once you have chosen on how you will run your campaign, your first step should be to think of an offer to entice people to opt-in to your email list.

This can save you time and is a relatively cheap option.

Of course you can also create your own offer.

People are morę likely to give up their email address if they receive something in return.

Set Up Your Campaign

Once you have chosen your offer, it is time to set up your campaign.

The first step is to set up your email service so that when someone opts in to your mailing list they get a message (autoresponse) sent right away.

Check the documentation of your chosen email marketing method on how to do this.

Once that is set up you have to add an opt in form to your website or landing pages.

Once again your chosen email marketing method will have the documentation on how to do so.

Once your opt in is set up, test it and make surę your offer is delivered upon sign up.

Drive Traffic

Now that you have tested your opt in forms and they work, you should drive traffic to your offers.

You can do that a number of ways.

If your opt in form is on your blog, make surę you are creating content constantly in order to drive natural traffic to your offer.

You can use Facebook ads to drive traffic to a landing page

You can also use your social networks like Facebook, Twitter,

Goolge+ and Linkedin to share links to your opt in form.

Doing a webinar based on your expertise is another great way to send people to your landing page.

Find people who already have a list and get them to send a message about your offer.

Engage Your

LIST!

Now that you have went to the trouble of setting up a list, driving traffic and capturing emails — it is time to use them.

Stay in contact with your list. Offer them some free value, build credibility. Don't spam m. them with offers.

You can even automate this engagement by creating a whole series of emails (autoresponses) that get sent out a specified number of days after people join.

After you have built a rapport with your list, you can market offers to them.

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