2324023304
1. Fluffy language
Words of terms with no elear meaning, eg 'eco-friendly
A
2. Creen products v dirty company
Such as efficient light bulbs madę in a factory which pollutes rivers
3. Suggestive pictures
Creen images that indkate a (unjustified) green impact. eg flowers blooming from exhaust pipes
4. Irrelevant daims
Emphasising one dny green attribute
'f&Fecr O w^en evęfythin9 e^e 's un"9r^^n
i
s
Dedaring you are slightly greener than the rest even if the rest are pretty terrible
6. Just not credible
Eco-friendly' cigarettes anyone? 'Greening' a dangerous product doesnt make it safe
7. Gobbledygook
Jargon and information that only a scientist could check or understand
> S 8. Imaginary friends
i i A ‘labeł' that looks ike third-p party endorsement..except ! r\j it’smadeup
0
9. No proof
It could be right but wheres the evidence?
10. Outright lying
Totally fabricated daims or data
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