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Justification for the choice of customer I think it's morę exdting and morę motivating to work for a real dient than the fictitious one. I have known Benjamin personally for over two years and knowing what kind of person he is I strongły believe that he can tum opening a hostel into a huge success. which should be exciting to witness. Being a part of creating his new establishment can be greatly beneficial for us both. We get along well and having a good understanding and relation with your dient makes working on a project much easier and pleasant. That is why I chose to create a new brand for Benjamin s hostel.

Troubleshooting (List of design products)

1)    Logo Circle shaped logo to project a positr/e message (potential swatch palette: Wue/green/pink) possibility of removing one of the colors. adding white/black.

Logo will contain the name of the hostel. Current idea is to use a simple bird nest drawing as a background (circle shape). My dient wants a character placed on a logo (a bird?). Character that can be taken away from the logo and placed on other products on its own, f.ex. on employees t-shirts.

2)    Visit cards: Size 85 x 55 mm.

Simple cards with basie information. a logo and a voucher for a free drink in the back.

3)    Poster One poster large size. Printed on a thicker paper so that it can be used multiple times. Poster will inform guests about an activity orgamzed by the hostel: a beach bonfire. Aim to make it playful with a homey feel, focus on imagery. Ideas for morę posters m the futurę: a beer pong competition.

4)    Coasters Round signature coasters for drinks m the hostel bar. Madę m two different colors, drvided into two categories: ‘Ouestions* and 'Challenges'. Round logo on one side, a question or a task on the other. The aim is to encourage people to sociakze and interact with each other.

5)    Brochure 2-page A5 brochure promoting tours organized by the hostel. Brochure in color, with encouraging pictures of tours to Golden Hand Bridge, Marble Mountain and Cham islands

6)    **T-shirt Cool t-shirts that can be used not only by Staff, but also used as pnzes in beer pong competitions. T-shirts aim is to promote the hostel. Make two separate types: one for the employees and one for backpackers staying at the hostel. One-size

**This product will be madę in a futurę cooperation with the dient. It will not be a part of project examination.