6628926771

Budowanie relacji z klientem (ang.)

Nazwa przedmiotu: Building relationships with the customer | Kod przedmiotu: 04.7VI28AI111 _21
Nazwa jednostki prowadzącej przedmiot / moduł: Faculty of Management and Economics of Services, Marketing of Services
Nazwa kierunku: Economy
Forma studiów: II DEGREE STATIONARY			Profil kształcenia: A			Specjalność: Business Economics
Rok / semestr: II year / III sem			Status przedmiotu /modułu: obligatory			Język przedmiotu / modułu: english
Forma zajęć	wykład	ćwiczenia		ćwiczenia laboratoryjne	konwersatorium		seminarium	inne (wpisać jakie)
Wymiar zajęć	15	15

Koordynator przedmiotu / modułu

Dr hab. prof. Grażyna Rosa

Prowadzący zajęcia

In modern concept of marketing customers building and maintaining partnerships Cel przedmiotu / modułu    is crucial. But building relationships based on loyalty reąuires tools and

reorientation of customer management system. The aim of the course is to acguaint students with the philosophy and relationship marketing tools.

Wymagania wstępne

Knowledge of the fundamentals of marketing, management, microeconomics

LEARNING OUTCOMES

The reference to the effects of the program

The reference to the effects of the

Knowledge

01    The student knows the basie concepts of building relationships.

02    The student identifies the stages of building a relationship

with    the    customer.

03    Student characterizes the essence of loyalty and can lists loyalty programs

K_W01

K.W02

K_W06

S1A_W03

S1AJJ02

S1AJJ03

S1AJJ09

K_U08

KJJ10

KJJ11

04    Students can design a system implementation for an exemplary relationship marketing company.

05    Student proposes tools for building relationships relevant to

the    market.

06    Student can adjusts style of relationship to the type of customer.

Social

competence

07    Student understands the importance of building relationships in order to achieve long-term benefit of the company.

08    Student is aware of the negative consequences that brings neglect a good relationship even with incidental Client.

COURSE CONTENT

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K_K05

S1A_K03

S1A_K04

Number of hours

18