in English Marketing sciaga

What is marketing?

Marketing is the process of planning and executing conception, pricing, promotion and distribution of ideas, goods and services to create changes that satisfy individual and organization goals.

Marketing mix

Is the overall marketing offer to appeal to the target market. It consist of decisions in four basic areas:

Product
Pricing
Integrated marketing communications
Distribution
Organizational orientations, the marketing concept

production - exists when an organization emphasizes the production function. Production drives the organization. Marketing plays a secondary role because the organization thinks the best-produced products can be easily marketed.
sales - the assumption is that any product can be sold in enough selling effort is given to it. Marketing job is to sell whatever the organization decides to product . Although selling is one component of marketing, organizations driven by a selling philosophy emphasize selling efforts to the exclusion of other marketing activities.
market - suggests that the organization focuses on satisfying the needs of customers. This focus applies to people in the marketing function as well on to those in production, personnel, accounting, finance and other functions. Production and selling are still important, but the organization is driven by satisfying customer needs.
customer

Social marketing concept

Can be defined as a process that facilitates the flew of goods and services from producers to consumers in a society. If society's marketing system is closely related to its political and economic systems