Hi [THEIR FIRST NAME],
Congratulations on being featured in [BOOK TITLE].
We'd like you to experience the power of sharing copies of [BOOK TITLE] with prospective customers, so we have lowered the minimum wholesale order to [MINIMUM QUANTITY YOU'VE ESTABLISHED]. We want to do everything within our power to see that you get the maximum benefit of being featured in [BOOK TITLE], which is why we've made it more affordable for you to share copies of your book with prospective customers. Simply log in to the special wholesale order page we've set up for you, by going to the following link and entering the username and password we've set up for you (see below).
As I'm sure you're aware, being featured in [BOOK TITLE], further establishes you as an authority within your field.
Professionals, whose expertise is featured in books like [BOOK TITLE], will regularly share a copy of the book they're featured in, with prospective customers that are considering their services. Sharing a copy of the book you're featured in is an extremely powerful way to turn a prospective customer into a paying customer.
As mentioned in our last email to you, we can also provide you with a special edition of [BOOK TITLE], and feature you on the front cover of the book!
While other companies feel forced to discount their products and services by hundreds or even thousands of dollars, to compete with one another, you can simply hand your prospective customers a copy of your book, without ever having to lower your prices by one penny. That's the power of being a published author!
People want to do business with the companies whom they feel most confident in. By sharing a copy of [BOOK TITLE], which features you right on the front cover, you're letting prospective customers know that you are an established, published expert within your industry. Handing a copy of your book to prospective customers will give you an almost-unfair advantage, which no coupon or slick sales pitch could ever compete with.
To access this special, wholesale order page that we've set up for you, go to:
http://www.yourdomainname.com/wholesale/specialeditionorderpage.html
Username: USERNAMEYOUSETUPFORTHISPAGE
Password: PASSWORDYOUSETUPFORTHISPAGE
Once you've placed your wholesale order for your special edition, please send me an email with a full color picture that you'd like included on the front cover of the book. This full color picture can be a picture of you, your company logo, or anything else that you think would be appropriate for the front cover of the book.
Sincerely,
[FIRST AND LAST NAME]
Associate Publisher
[YOUR DOMAIN NAME]