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Trade negotiations are not about selling and buying, but seeking an agreement, tim ing to fit the individual interests in a much broader meaning. The transaction of sale and purchase could be a possible result of the negotiation process, its direct consequence.
Negotiations as an attempt to agree on a common point of view and adjust actions in as non-confrontational way as possible in the free society is a fundamental and ubiquitous process.
The most elementary example of the negotiations can be observed when setting the price for a product or service.
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