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7£K0/t.'«

O-⁰¹*'¹*

(Hhph)

Q.P. Codę : 13897

I.B.

(2¹/: Hours)

(1)    Ali oucstions are compulsory.

(2)    Wgures to thc right indicatc fuli marks.

(Total Marks : 75

/

Answcr any two of the following :

(a) Dcfinc Marketing & explain thc features of marketing.

(b)    What is Strategie Marketing Management ? How is it different

Traditional Marketing Management ? Explain.    '^^k

(c)    What is Event Marketing ? Explain thc steps in event marketu^

Answer any two of thc following :    J-Y'

(a)    Dcfinc Marketing Information System. Describe thc ftdwrcs of MIS.

(b)    Explain thc meaning of ConsumerBehavior. What arejfa' various factors affeeting consumer behavior?

(c)    What is Market Segmentation? Exp!ain bases of market

scementation.    -O

sT

Answcr ar.y two of thc tollowmg :

(a) Dcfine Marketing Mix. Explain briefly the various arcas of product ^decision.    ^

(b> Explain thc term Branding. Disą^?s various factors aftccting branding.

(c) Explain thc meaning of PricHtfc. Discuss briefly the various pricing methods.    ' ^

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Answer any two of the followję£r

(a)    What is Physical D©nbution ? Describe rccent trends in distribution.

(b)    Dcfinc Advertismg? Briefly cxp!ain the features of advcrtising.

(c)    What is Dirą^DMarketing ? Explain thc various forms of direct marketing y-

(a) Fil! in the bj£aks by choosing appropriate options givcn bclow.

(i)    _conccpt of marketing balances between socicty wclfarc

profil.

Product    (fc)    Sclling    (c) Socictal    (d)    Production

is an element of dcmographic segmentation.

(a)    Pcrsonality    (b)    Age (c)    Attitudc    (d)    Usagc ratc

Segment within segment is callcd as__Marketing.

ta)    Niche    (b)    Direct    (c) Socia!    (d)    F.vent

'    (i^.

^?(iii)

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