Media Relations
Notes 03/17/09

Text: Media/Society
(Croteau & Hoynes)
Chapter 3 + Sparks +
Research

Absent-minded Professor



Holdings (Media Conglomerates)



What did you find out?



Are these conglomerates powerful?

Media Research Methods



Content Analysis



Case Study



Focus Group



Experimental



Survey



Questionnaire

The Passing of the Pope



Media Coverage in USA



Media Coverage in Europe



Your Viewpoint



Interpretation

Sparks Notes



April 20, 1999 Columbine High School in Littleton,

Colorado



Other Shootings



“The mass media must share a significant part of

the blame for this incident and others like it.” (p.

1)



President Clinton asked the producers of media

messages to reduce violence



Real Problem – Parental Oversight



Gallup Poll – only 4% of respondents said that

media violence needed to be controlled



12% -- said the problem was the unrestricted

proliferation of guns

Political Influence on Media



Understand the political environment
in which the media operate



Structural constraint from the
government



Democratic Societies – protecting
freedom of the press – still
commercial pressure



Pirate Radio (p. 78 Example)

Regulation in International
Perspective



How is regulation different in Europe?



Media development and regulation



Direct Government Operation --

emphasized public service, national in

character, politicized, and non-

commercial



State Monopoly System – BBC (p. 87)



Idea of Quality Programming for the

Public Interest

How to Write a Literature
Review



http://web.pdx.edu/~bertini/courses
/literature_review.htm



Literature – works you consulted in
order to understand and investigate
your research problem



“The literature review is a critical
look at the existing research that is
significant to the work that you are
carrying out.” (p.2)

Questions Your Review
Should Answer (p. 2)



What do we already know?



What are the characteristics of the

key concepts or the main factors or

variables?



What are the relationships that exist?



What are the existing theories?



Where are the inconsistencies or

shortcomings in our knowledge?



What needs to be further tested?

Future Presentations



Jerald Block. Lessons From
Columbine: Virtual and Real Rage
PDF . July 2007.



Media Effects



Create a Literature Review



Turn in with your Presentation