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Business English Training l Sales and marketing - Choose the right synonym 4

Choose the correct response to complete each of the following sentences:

1. He was _________________ a product we were not interested in. = He was trying to sell us a
product we were not interested in.
a) pitching b) evaluating c) examining

2. There are more effective ways to _________________ prospective customers to buy our products.
= There are more effective ways to convince prospective customers to buy our products.
a) persuade b) persist c) pursue

3. The results of the research _________________ me to take a different approach. = After seeing
the results of the research, I decided to (I had to) take a different approach.
a) promoted b) promised c) prompted

4. To _________________ an idea = To make an idea fail/ To reject an idea
a) sell b) sink c) stress

5. Our customers don't like it when we ____________ things down for them. = Our customers don't
like it when we oversimplify things for them in order to make them easier to understand.
a) dome b) do c) dumb

6. Why can't he ever answer a question directly? = Why does he always talk __________________ a
question?
a) around b) about c) over

7. How do you plan to _________________ this campaign? = What changes do you plan to make to
this campaign?
a) restructure b) resolve c) reorder

8. To take a _________________ view = To not be overly optimistic.
a) captured b) callous c) cautious

9. What kind of _________________ will this have on sales? = How will this affect sales?
a) income b) impact c) interest

10. National advertising will be negatively _________________. = This will have a negative effect on
national advertising.
a) effective b) affected c) efficient

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Business English Training l Sales and marketing - Choose the right synonym 4

ANSWERS:

1) a 2) a 3) c 4) b 5) c 6) a 7) a 8) c 9) b 10) b