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Business English Practice Quiz | Topic: MARKETING: General vocabulary 7
Choose the correct response to complete each of the following sentences:
1. We have to develop a better online ______________. We're not getting as many hits as we used
to.
a) stronghold b) status c) strategy
2. Which audience ______________ are you aiming for? Teenagers?
a) selection b) segment c) segue
3. ______________ placement refers to having a brand (Coke, Nike, etc.) appear during a movie,
show, etc. Companies usually pay a lot of money to have their products appear this way.
a) Stuff b) Object c) Product
4. The ______________ of products into the plot of a movie is critical to many companies marketing
strategy.
a) intrusion b) integration c) interest
5. "Brand entertainment" is a fairly new concept that involves marketing a brand within the
______________ of "original" programming. In other words, the advertisements become part of a
program.
a) contentment b) contextual c) context
6. In some ways, "brand entertainment" is more ________________ ( = less obvious) than traditional
advertising, which is why some people see it as being more subversive.
a) subtle b) silly c) scalable
7. If something is _____________, it is present everywhere.
a) ubiquitous b) uninspired c) unveiled
8. _____________ will be spending billions of dollars on Olympics-related advertising.
a) Respondents b) Ads c) Sponsors
9. The goal here is to start new relationships, and to ______________ ( = strengthen) existing ones.
a) deepen b) make stronger c) electrify
10. We need to do a better job at ______________ what the brand is about.
a) commuting b) communicating c) competing
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