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Business English Training l Sales and marketing - Choose the right synonym 2

Choose the correct response to complete each of the following sentences:

1. You should change that color. = You should _________________ that color with another one.
a) redo b) replace c) revert

2. This brand is known around the world. = This brand is world-_________________.
a) known b) famed c) famous

3. Will this brand be marketed all over the world? = Will this brand have a global
_________________?
a) approach b) scope c) interest

4. This particular campaign isn't doing so well. = This particular campaign is __________________ .
a) struggling b) streaming c) stellar

5. The market is __________________ with these types of products. = The market is already full of
these types of products (There isn't any room for another one).
a) saturated b) satisfied c) happy

6. We want to make sure that this new message doesn't __________________ what we've been
saying before. = We don't want the new message to be at variance with the previous one.
a) consider b) contemplate c) contradict

7. Give me a couple of days to ___________________ this strategy. = Give me a couple of days to
think about this strategy.
a) contemplate b) contain c) contradict

8. This type of mistake can have serious _____________________. = This type of mistake can have
serious consequences.
a) repercussions b) reprieves c) reprimands

9. This, for example, is the marketing plan from last year. = This, for _________________, is the
marketing plan from last year.
a) instant b) instance c) sure

10. We need to create a consistent brand _________________. = We need to create a corporate
image that doesn't change.
a) attitude b) clout c) platform

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Business English Training l Sales and marketing - Choose the right synonym 2

ANSWERS:

1) b 2) c 3) b 4) a 5) a 6) c 7) a 8) a 9) b 10) c