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Business English Practice Quiz | Topic: MARKETING: General vocabulary 10

Choose the best response to complete each sentence:

1. When marketing specialists speak about a ______________, they are referring to a decline in an
economic cycle.
a) downsize b) downturn c) downtime

2. Horizontal marketing refers to when two companies market their products ______________ ( =
together)
a) joined b) jauntily c) jointly

3. When marketers speak about "engaging" an industry, they are referring to creating an interest or
______________ within the industry about a product, service, etc.
a) clientele b) buzz c) stupor

4. We've been trying to create a new metric ( = method/system) of ad ______________.
a) effectiveness b) affectation c) affliction

5. Online consumers can take part in a kind of ______________ marketing, which means that not
only does a company market to the consumers, the consumers themselves can create content.
a) two-way b) two-approach c) two-direction

6. The phenomenon in the previous question is commonly referred to as "consumer-______________
media."
a) general b) given c) generated

7. To put something "______________" = To focus on the importance of something, to devote most
of one's attention to something
a) front and center b) outright c) in the front

8. Unfortunately, this analysis doesn't really show the ______________. ( = all the facts)
a) whole picture b) whole painting c) whole drawing

9. If something is an industry-______________ standard, it means that it is used/adhered to by most
people in the industry.
a) wise b) wide c) wire

10. The ______________ new iPhone was launched last year.
a) people waiting on b) awaited much c) much awaited

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Business English Practice Quiz | Topic: MARKETING: General vocabulary 10

ANSWERS:

1) b 2) c 3) b 4) a 5) a 6) c 7) a 8) a 9) b 10) c