Success
Success depends on knowing your market and being able to respond to diverse needs. The challenge is how to meet the needs.
We can talk about being successful in various aspects of people life for instance family life, professional life, in sport or social life. As for me to lead a successful life means……….
If people gain success they usually feel fulfilled and happy. Everybody wants to achieve their goals in life in terms of money, and happiness in personal life. The natural human being desire to celebrate triumph is well known. It leads to progress.
As far as business is concerned the example how to make a business successful is a major global industry like tea and coffee where market condition are very competitive. The challenge is how to meet the needs of both retail consumers (who buy their products at the supermarket) and those who buy their coffee in cafes and restaurant. These needs are very different and vary between “coffee cultures” Only the biggest companies achieve significant presence across all markets like for instance Starbucks. Others must specialize, so it's vital to know your consumers. For this reason, excellent market research is essential.