Northwest Dallas Realty Survey
1. How long have you lived in your current home? _____ Years
2. How likely would you say you are to sell your home within the next one, two, and three-year time frames?
Within one year Not at all likely Somewhat unlikely Somewhat likely Very likely
Within two years Not at all likely Somewhat unlikely Somewhat likely Very likely
Within three years Not at all likely Somewhat unlikely Somewhat likely Very likely
3. How important would each of the following be to you in deciding which Realty firm to choose to sell your home? Please use any number from 1 (Not at all Important) to 5 (Extremely Important).
Not at all Somewhat Very Extremely
Important Important Important Important
Realty firm has many of signs in the neighborhood 1 2 3 4
Realtor's sales agent visited me at my home 1 2 3 4
Realty firm sold a neighbor's home 1 2 3 4
Positive recommendation of a friend, relative, or
business associate 1 2 3 4
Realty firm has a national presence 1 2 3 4
Sales agent is knowledgeable about the neighborhood 1 2 3 4
Sales agent has been in the business for a long time 1 2 3 4
Positive recommendation of a friend or relative 1 2 3 4
Realty firm has large ad in the yellow pages 1 2 3 4
Realty firm has friendly sales agents 1 2 3 4
Firm charges lower sales commissions than most firms 1 2 3 4
3. Would you rather deal with a large Realty firm (one that has a lot of sales agents), or a small Realty firm (one where the owner is the only sales agent)?
Prefer large firm Prefer Small firm
3b. Why? ________________________________________________________________________________________________________________________________________________________________________________________
4. If you were going to sell your home, do you know which Realty firm you most likely would use?
Yes (Continue with question 4a) No (Skip to question 5)
4a. Which firm would you most likely use? ________________________________________
4b. Why? ____________________________________________________________________________________________
5. Listed below are a few Realtors who do business in your neighborhood. Please indicate how familiar you are with each of them.
Heard of Heard of
Them, but Them, and
Never Never Met Met at
Heard Anyone from Least One of
of Them the Firm Their Agents
Garden Realty
Brown & Co.
Prudential
Better Homes
6. Please rate each Realty firm indicated on the items below using the following scale:
1 = Excellent
2 = Good
3 = Fair
4 = Poor
If you have heard of a particular Realty firm but know nothing about it, rate it based on whatever impressions you have of it. If you have never heard of a Realty firm before, please leave its column blank.
Garden Realty Brown & Co. Prudential Better Homes
Experience of sales agent(s) ____ ____ ____ ____
Ability to sell homes quickly ____ ____ ____ ____
Ability to obtain the best price for a seller ____ ____ ____ ____
Knowledge of the neighborhood ____ ____ ____ ____
Courteousness of sales agent(s) ____ ____ ____ ____
Commission charged is reasonable ____ ____ ____ ____
7. Including yourself, how many people live in your household? ____ Adults ____ Children
Questions 8 through 10 are optional questions to help us better understand the Realty needs of people in your neighborhood. Please feel free to leave these items blank if they make you feel uncomfortable
8. What is your age?
Under 21 35 - 44 55 - 64
21 - 34 45 - 54 65 or older
9. Into which of the following groups does your household's total annual income fall, before taxes?
Under $25,000 $35,000 - $49,999 $75,000 - $99,999 $200,000 or more
$25,000 - $34,999 $50,000 - $74,999 $100,000 - $199,999
10. What is the approximate market value of your current home? $________________
Please return this questionnaire to The Business Research Lab using the enclosed postage-paid envelope. Thank you very much for taking the time to participate in this survey.