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Course type - eg. A lecture			15
1 Building lasting relationships with customers - a new marketing challenge			2
2 Study of the development of customer loyalty			2
3 The role of internal marketing in relationship marketing			2
4 The role of quality in forming long-term relationships with customers			2
5 Communication as a tool to shape individual relationships with the Client company			2
6 Mass communication in relationship marketing			2
7 Loyalty programs			2
8 Social marketing in terms of partnerships with the environment			1
Course type - eg. Training			15
1 Oriented corporate culture on the formation of customer relationships.			2
2 Identifying dimensions of quality and analysis of opportunities to improve the quality of services			2
3 Identification and significance of key customers for your business			2
4 Databases in relationship marketing			2
5 Internet in relationship marketing			3
6 Presentation of selected relationship marketing Solutions - student presentations			4
Teaching methods	lecture using multimedia techniques, exercises using participatory methodologies, case studies - analysis of texts from the discussion, group work -preparation presentations, students multimedia presentations
Verification method of leaming outcomes		No effect of education from syllabus
	Group project Finał test	04,05 01,02,03,06,07,08
Form of assessment	Written test on the last class containing open-ended questions and tasks. Studenfs knowledge is assessed and ability to use it to the situation presented in the questions. In addition, provided credit is to implement a mandatory exercise presentation. Ocena końcowa: oceną końcową jest ocena uzyskana z ćwiczeń.
Recommended literaturę	1.    Flejterska E., Gracz L., Rosa G., Smalec A. Marketing partnerski, Wydawnictwo Naukowe Uniwersytetu Szczecińskiego, Szczecin 2008 2.    Ostrowska I., Model kształtowania lojalności konsumentów w stosunku do marki. Na podstawie wybranych produktów konsumpcyjnych,, Wydawnictwo Naukowe US, Szczecin 2010
Additional literaturę	1.    Dembińska - Cyran I., Hołub- Iwan J. , Perenc J.; Zarządzanie Relacjami z klientem, DIFIN, Warszawa 2004r. 2.    Otto J., Marketing relacji. Koncepcja i stosowanie, C.H. Beck, Warszawa 2004 3.    Cheverton P.; Zarządzanie kluczowymi klientami, Dom Wydawniczy ABC, Kraków 2001 4.    Kwiatek P., Programy lojalnościowe, Oficyna a Wolters Kluwer, Kraków 2007 5.    Dejnaka A., Budowanie lojalności klientów, Helion, Gliwice 2007 6.    Lotko A., Zarządzanie relacjami z klientem. Strategie i systemy, Politechnika Radomska, Radom 2006
STUDENT WORK EFFORT:

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