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PRZYCZYNY. KIERUNKI ROZWOJU I SEGMENTACJA RYNKU ŻYWNOŚCI PROZDROWOTNEJ NA TLE    167

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REASONS, DIRECTIONS OF DEVELOPMENT AND SEGMENTATION OF FUNCTIONAL FOOD MARKET AGAINST A BACKGROUND OF WORLD EXPERIENCES

Summary

Assement of rcasons and experiences of functional food market development in selected countries (Japan, USA, EC-countries) was presented. Trial to define and to separate segments of functional food market against a background of dcvelopment directions of that market was also discussed. Assesment of consumers attitudes and their eflect on the State and prospects of market was also included into analysis.