1. The correct components of the 7-S framework are:

Correct Answer:	structure, strategy, shared values, style, staff, skills and systems.

2. With the globalization of markets, the tastes and preferences of consumers world-wide are:

Correct Answer:

converging upon a global norm.

3.The main advantage of a differentiation strategy in international markets lies in that:

Correct Answer:	the focus is taken away from price.

4.The goals of international marketing are to:

Your Answer:	expand business activities abroad.
Correct Answer:	create and retain customers in global markets.

5.Being a global organization means:

Correct Answer:

creating both standardized and customized products.

6.Which of the following represents a company's effort to identify and categorize groups of customers and countries according to common characteristics?

Answer:Global market segmentation

7.A global market leader is an organization which:

Answer:

is recognized as being ahead of the rest in terms of market share.

8.______ typically offer more flexibility in international markets.

Correct Answer:

SMEs

9.From the point of view of marketing, an organization that enjoys competitive advantage in an industry has done so by:

Correct Answer:

creating superior value for customers.

10.Regionalism is:

Answer:

the grouping of countries into regional clusters based on geographic proximity.

11.The main aim of global marketing is to:

Answer:

achieve all of the above.

12.Within an international context, what are 'economies of scope' synonymous with?

Correct Answer:	Reusing a resource from one business/country in additional businesses/countries.

13.The work of an international marketer is mainly concerned with:

Answer:

adapting a marketing mix to enter a market in another country.

14.Key controllable factors in global marketing are:

Answer:

marketing activities and plans

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