DSC49 (7)

PSYCHOLOGICZNE MECHANIZMY REKLAMY

Faber, R. J„ Chrisienson, O. A. (19%). In ihc mood to buy: Diffcrcnccs in tlić ttloód sinic* expcrienccd by compulsivc buycrs and other consumcr*. Psydhology A Marketing, 13, s; 803-819.

Falkowski, A. (1999). Poznawcze i emocjonalne aspekty percepcji reklamy. W: A. Strzelecki (red.). Percepcja reklamy (s. 21-68). Warszawa: Wydawnictwo Akademii Teologii Katolickiej.

Falkowski. A. (2002). Praktyczna psychologia poznawcza. Marketing I reklama. Gdańsk: Gdańskie Wydawnictwo Psychologiczne.

Falkowski, A., Tyszka, T. (2001). Psychologia zachowań konsumenckich. Gdańsk: Gdańskie Wydawnictwo Psychologiczne.

Festinger, L., Maccoby, N. (1964). On resistancc to pcrsuasive Communications. Journal of Abnormal and Social Psychology. 68, s. 359-366.

Fiske. S. T., Taylor. S. E. (1991). Social Cognition. New York: McGraw Hill.

Forgus, J. P. (1995). Mood and judgmcnl: The affcct infusion model. Psychological Hulletin, 117. a. 39-66.

Forgas, J. P., Moylan, S. (1987). After the movies: The effect of mood on social judg-mcnls. Personalny and Social Psychology Bulletin, 13, s. 465-477.

Friedman. H. H., Friedman. L. (1979). Endorscr cffcctivencss by product typc. Journal of Advertising Research, 19, s. 63-71.

Frccdman. J. L.. Frascr. S. C. (1966). Compliancc without pnessure: The foot-in-the-door tcchnique. Journal of Personality and Social Psychology, 4, s. 195-203.

Friedrich, J.. Fetherslonhaugh, D.. Casey. S.. Gallaghcr, D. (19%). Argument inlcgration and attitude changc: Suprcssion effeets in the inlcgration of one-sidcd arguments that vary in persuasi veness. Personality and Social Psychology Bulletin, 22, s. 179-191.

Friedrich, J., Smith, P. (1998). Suppresive influence of weak arguments in mixcd-qunlity messages: An exploring of mechanism via argument rating. prctesling. and order effeets. Basic and Applied Social Psychology, 20, s. 293-304.

Frijda, N. H. (1988). The laws of cmolion. American Psychologist, 43, s. 349-358.

Gaił, T. (1995). Classical conditioning of unattended stimuli. Psychology tuul Marketing, 12, s. 79-87.

Gaił, T., Ruiz, S. (1997). Evcryday Iow pricc or sale pricc. Journal of Psychology, 131, s. 401-406.

Gard ner, M. P. (1985). Mood States and consumcr bchuviour: A criticul rcview. Journal of Consumer Research, 12, s. 281-300.

Garland, H. (1990). Throwing good money after bad: The effect of sunk cost on the dcci-sion to escalate commitmcnt to an ongoing projcct. Journal of Applied Psychology, 75, s. 728-731.

Geis, F. L., Brown, V., Jennings, J. (1992). TV cotnmercials as achievement Scripts. Referat przedstawiony na konferencji APA. Chicago.

Gilbert, D. T„ Tafarodi. R. W.. Malone. P. S. (1993). You canT belicvc everything you rcad. Journal of Personality and Stu lał Psychology. 65, i. 221-233.

Gillis, J. S. (1992). Tao tali, too smali, Champaign, II,: Insiilule for Personality and Ability Tcsting.

Goklbcrg, M. E., Gom, G, J. (1978). Somc uninicndcd consequencei of tcliwislon ndvcr-tlsing tO chlldnn. Journal ofConsumer Research, 5.». 22-29.

Goltlbcrg, M. E.. Gom, G. J. (1987). Happy and sad TV programy How they nffcct reac-llons to commcrciuls. Journal of Consumer Research, 14, s. 387-403.

Goldman, M. (1985). Compliance employing a combincd foot-iit-tlie-door and door-in--thc-facc procedurę. Journal of Applied Social Psychology, 126, a. 11 I-I 16.

Gom. G. J. (1982). The effeets of musie in odverti*ing on choice bchaviur: A classical conditioning approach. Journal of Marketing, 46, s. 94-101.

Gorn, G., Pharn, M. T„ Sin, L. Y. (2001). Whcn arousal influence* and ęynluation and valcncc docs not (and vicc vcrsa). Journal of Consumer Psychology, II, s. 43-55.

Gould, S. J. (1995). ScMialized aspeets of consumcr bchavior: An empirical invcsiigaiion of consumcr lovcmnps. Psychology & Marketing. 12, $. 395-413.

Gómlk-Durosc, M. (2001). Mass-mcdiatcd inOucnccs on pauems of consumplion in Polish youth. W: W. Wosińska, K. B. Cialdini, D. W. Barrett, J. Rcykowski (red.), The pracilce of social it\fluence in multiple cultures (s. 223-234). Mahwah: Erlbaum.

Graeff, T. R. (1997). Consumption situations and the effeets of brand image on eon-sumers' brand cvalualions. Psychology & Marketing. 14. s. 49-70.

Grccnwald. A. G.. Carnot, C. G.. Bcach. R., Young. B. (1987). Increasing voting bcha-vior by asking people if they expcct to vote. Journal of Applied Psychology, 72, s. 315-318.

Gregory, G. D., Munch. J. M. (1994). The imponance of cultural wlues in International advertising: An examination of familial norms and roles in Mesico. Maszynopis niepublikowany. University of Tcxas, Arlington.

Gregory, W. L, Cialdini, R. B„ Carpcmer, K. M. (1982). Self-relevant scenarios as mediators of likelihood estimates and compliance: Docs imagining make it so? Journal of Personality and Social Psychology, 43, s. 89-99.

Grcwal, D.. Krishnan, R., Baker, J., Borin, N. (1998). The effect of storę name, brand name, and pricc discounts on consumers' cvaluations and purchase intentions. Journal of Retailing, 74, s. 331-352.

Grossman, S. (1981). The information role of warrantics and prisate disdosure abont product quality. Journal of Law and Economics, 24, s. 461-483.

Gunthcr. A. C., Thorson, E. (1992). PcrceWed pcrsuasivc effeets of prodnet commcrcials und public service announccmcnts. Communication Research, 19, s. 574-597.

Gupta, S. (1988). Impact of salcs promotion on when, what, and how much tobuy. Journal of Marketing Research, 25, s. 342-355.