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56 Agnieszka Żbikowska

Market Research on Foreign Markets - Research Areas and Procedures

The aim of the article is to present fundainental issues linked with conducting market research on foreign markets. The internationalisation of enterprises is an increasingly visible process in the global economy. In order to operate on international markets, enterprises need to understand the new em ironment; this, in turn, delermines the means and methods of conducting market research on foreign markets. For this reason, certain aspects of research in the field of international marketing reąuire special attention. These include:

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