1. Jack Ron and James Roon are the founders of film company that makes cartoons. The two partners have known each other for many years. Ten years ago they decided to set up the company after making a video together. Now they run a big corporation which produces some of the best known cartoons in the business.

2. Samsung Electronics was founded in 1969. The company specializes in various electronic products. The company operates in 61 countries where it has assembly plans and sales networks. The company’s main competitors are: Apple, LG and Nokia. The company’s cash cow product in 2010 was Led 9000 series. The company has 276,000 employees.

3. When you want to find information on the web, you need to use a search engine such as Google or Alta Vista. You type in a key phrase, click go and a list of website appears on your screen. Many people use the web for online shopping or banking.

4. Image is the general opinion most people have of a company or product. Brand image is the opinion people have of a brand. A brand usually has name, a logo (a symbol) and a design which everyone can easily recognise and which help to identify it. Most customers feel happier buying a famous brand. The image of the brand has too appeal to the target market.

5. Research – do, conduct (robić, prowadzić); Good service – offer, provide (oferować, zapewniać); products – purchase, buy (nabywać, kupować); a company – found, set up (założyć, prowadzić); the IT department – run, manage (prowadzić, zarządzać); new products – design, create (projektować, tworzyć); data – collect, analyze (zbierać, analizować); records – keep, check (przechowywać, sprawdzać); details – amend, check (zmieniać, sprawdzać); information – file, update (zapisywać plik, aktualizować); goods – manufacture, develop (produkować, tworzyć)

6. Financial analyst (analityk finansowy) – is someone who analyses financial markets; Sales representant (reprezentant sprzedaży) – is someone who represents their company and sells their products; Management consultant (consultant zarządzania) – is someone who offers consultancy services to management; Film producer (producent filmowy) – is someone who produces films.

7. Informal (nieformalny); dissatisfied (niezadowolony); dishonest (nieuczciwy); impolite (niegrzeczny); impractical (niepraktyczny); inconsiderate (nieuprzejmy); unfriendly (nieprzyjazny); inefficient (nieskuteczny); unimportant (nieważny); disrespectful (nie okazujący szacunku); impatient (niecierpliwy); inappropriate (nieodpowiedni)

8. store (przechowywać) – to keep things in special place; industry (przemysł) – the production of goods to sell; retailer (sprzedawca detaliczny) – a business that sells goods to the general public; goods (towary) – things that company produces for sell; manufacture (produkcja) – produce large quantities of goods; loss leader (product sprzedawany poniżej kosztów, by przyciągnąć klietnów) – a product that’s sold at a loss to encourage people; record (zapisana infromacja) – a piece of information that’s written down; file (plik) – a collection of information stored; top end (product z górnej półki) – very good product, may be is expensive; diversify (dywersyfikować) – increase the range of goods; value (wartość) – the amount of money sth is worth; advertising (reklama) – telling people publicity about a product; domestic market (rynek krajowy) – sales in your own country; handmade (ręcznie robione) – made without machines; output (produkcja) – production; off the peg (produkcja seryjna) – mass production; subordinate (podwładny) – someone who has a lower position; image (Imidż) – the general opinion that most people have of a person; brand (marka) – a name that company gives to product; target market (rynek docelowy) – a group of people that a product is aimed; status (status) – social or professional position; Creating a buzz = generate publicity = attract media attention (robić zamieszanie=robić szum=przyciągać uwagę mediów); working environment; loss leader; pleased to meet you Can I.