Real Radio is a brand of 4 independent local radio stations in Wales, Yorkshire, North East England and Scotland. While obstensibly aimed at all ages, it is clear from the musical policy of the station that the average age of the listener is 30+. The station plays music from the 70's to present, predominantly ballads, love songs and Middle of the road rock and pop.

Real Radio, the biggest hits from the past and present. Music is the driving force behind the programming mixed with personality radio. The speech is complimentary and is delivered throughout the day. All three brands carry a football phone in towards early evening, which compliments the late evening drive time audience. Each station runs a full news service 24 hours a day, 7 days a week covering regional, national and international news. Extended 15 minute bulletins run at 1pm and 5pm each weekday. A dedicated team of sports journalists are based at each of the stations, providing daily sports news and bulletins.

The first Real Radio station was launched in October 2001. Real Radio Wales is now the leading commercial radio station in the South Wales.

Real Radio Scotland followed on from this and launched in January of 2002, covering both Glasgow and Edinburgh, which represents over 80% of the Scottish population.

Real Radio Yorkshire, launched in March of 2002 and is the youngest of the Real brands.

Real Radio North East then followed suit in April of 2009.

Real Radio is engaging speech and topical, locally relevant information at the heart of its programming, not simply music. We are playing great songs skilfully combined with entertaining and informative programme content. We broadcast local news 24 hours a day, with extensive coverage of local events, happenings and sports.

Real Radio offers a variety of melodic and tuneful music from the sixties through to the present day chosen to sit comfortably alongside our grown-up speech content.

Real Radio has a passion for the region, offering a positive approach to local life tempered with realism and a strong commitment to news and information. We will have an enthusiastic interest in business matters and positively promote the area whenever possible.

Extensive sports coverage is an integral part of our whole output. We are passionate about sport and will go to great lengths to capture the emotion as well as the facts.

Our presenters are intelligent, well informed and friendly. Local listeners have made it plain that they want to hear from people who know the area and can talabout it with understanding, flair and humour.

Music is an mix of adult contemporary classic hits from the 1960s, 1970s, 1980s, 1990s, 2000s and this decade, and some soul/Motown and current hits; none of these categories should dominate the music mix. The music schedule includes specialist music programmes which complement the main music mix.

Real Radio provides a news service including local news 24 hours a day, with regular five-minute bulletins during the day (6am-7pm) and three-minute local bulletins during the evening and night (7am-5am) containing local news every hour with extended bulletins of ten minutes at 8 am, 1 pm and fifteen minutes at 6 pm. 2-minute news bulletins are aired at 6:30 am, 7:30 am, 8:30 am, 9:30 am, and weekdays at 12:30 pm, 4:30 pm, 5:30 and 6:30 pm.

Travel news are broadcasted every 20 minutes from 6 am to 10 am and 3 pm to 7 pm weekdays.

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Original is a distinctive, popular and successful adult alternative radio station in Bristol, North West England, North East Scotland and in the Solent region of southern England, centred on the towns and cities of Portsmouth, Southampton and Bournemouth. Our service is broadening audience choice through its distinct music and speech output.

The Original format is not a “one size fits all” proposition – it has been specifically tailored for the regions and has been underpinned by multi-stage market research. We know that this is a fiercely competitive marketplace, with a well established, powerful and well resourced market-leading station.

Our adult alternative music format moves the station into a more interesting place than Bristol ILR’s relentless chart focus, where 90% of all output is from the Top 20.

Our format doesn’t avoid the charts but places an emphasis on creating a more eclectic sound that includes a significant proportion of non-chart music, and avoids the transient fads and fashions of individual genres.

Our speech is designed specifically to appeal to adults. A move away from the downmarket tabloid style that is prevalent on ILR in Bristol, towards a more considered style better suited to ABC1 listeners. That’s not to say we’ll be highbrow or elitist, but there’ll be less celebrity birthdays or chat about Big Brother. Our research proves the importance of local news and we operate a 24 hour newsroom with continually updated local content.

The Original format is custom tailored for every market, and each region is no exception. In addition there are five constants that every Original station adheres to:-

• quality led – an eclectic mix reflecting real-life diversity of music tastes

• real local news commitment

• an attitude that is removed from ILR’s tabloid-style C2DE focus

• low commercial clutter

• a variety led alternative to excessive blandness, repetition and predictability

It’s a radio station for grown ups with a back to basics approach to radio. An honest service, that is programmed with passion and flair. With presenters who are employed to present – not to read liner cards.

A place where creativity is positively encouraged. And a place where the people in programming are proud of what they produce.

Our music is an eclectic reflection of modern musical tastes. Look at most people’s music collections and you’ll find a real mix of genres, and of course eras.

Original is the Adult Alternative for Music.

This is a format that positively encourages producer choice; an exciting and eclectic mix that delivers variety by genre, era and adult appeal. The mixed genre approach was demanded by four out of five of our target listeners. They also showed a demand for all types of rock music and other adult genres. Original avoids youth-focused manufactured pop and Urban R’n’B. Whilst our output is rock biased, it also includes Soul, Mellow and Eclectic tracks. The Original promise to broadcast an interesting, contemporary music mix is backed up by the inclusion of Adult Eclectic – songs and artists that would not normally feature in ILR output – the spice in the Original mix.

The Top 20 is where ILR has been super-focused, but the world has changed. Albums are the key indicator of adult taste – they massively outsell singles - and Brits are the biggest music buyers in the world, with each person owning an average 126 albums.

The quality threshold is the key for us – we avoid boy bands, overtly manufactured pop music and novelty acts. It’s about credible artists and credible songs.

Whilst our station has a relatively high rock content reflecting our research, it also includes mellow, soul/motown and eclectic tracks. And we don’t just avoid blandness by the breadth of genre, we also do it by operating from what, in ILR terms, is a sizeable core of 1300 active tracks that are refreshed on a regular basis.

If a radio station is rotating their ”best’” songs every 3.5 hours, then their heavy listeners (those who listen for over 20 hours a week) will hear those songs 9 times a week (already hitting the lower level of the burnout point). Indeed it takes just three weeks for the all-important heavy listeners to hear those songs over 24 times - way above the burn-out level.

Original 106fm’s rotation policy is based on an understanding of this and designed to have a stronger appeal to P1 listeners. Our large core, and a format promise that our highest rotating songs will be scheduled no less than six hours apart, is designed to be less alienating to our key (P1) listeners.

Original stations are broadcasting mostly music service, but with a significant (30%) minimum speech commitment with a higher percentage of speech in morning and afternoon drive time.

Our music, with its wide range of era and genre attracts a large audience, but is programmed with the 40-59 target in mind, and a male bias. It’s a format that scored highest with this demographic, with 39% saying that they would definitely listen.

Whilst we are a music led station, speech is really important and a defining character of our service. Local news and information are key to serving our 40+ audience, and Original is offering local news around the clock. We’re also keen that our other speech will be more considered than DJ chat. This is, we believe, yet another reason that listeners are deserting ILR – presenters who have nothing to say; and then say it.

We live in an age where we expect to be able to get news 24 hours a day and Original is committed to delivering this expectation to listeners.

• Our newsroom is manned 24 hours a day

• We are committed to 193 news bulletins each week, all of which are locally written and produced. Daytime bulletins are 4 minutes long, with evening and overnight news of 3 minutes.

• An extended 15 minute bulletin at 1730 on weekdays aims to ‘own’ major local news stories and we will schedule extended news summaries at times of major stories

• We target a minimum of 50% local story count in each bulletin

Original includes current affairs programming within weekday breakfast and afternoon drive, with each programme having dedicated producers and journalists. The programmes are equally balanced between music and speech, and be expected to enhance our news output, set our news agenda, and reflect the interests and concerns of our core 40-59 listeners. Editorial output includes coverage on major local issues and news stories as well as features on arts, entertainment, environment, health, and education.

We also include sports bulletins at key times throughout the day, and a lively weekend sports phone-in on Saturdays.

Original is a grown up station, and we employ professional presenters who are intelligent adults, and love their music.

Being local and living up to that promise is important and we produce and present local programmes 24 hours a day.

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Radio ROKS is a commercial FM radio station which is available nationally in United Kingdom which plays popular music and rock. Launched on 30 April 1993, Radio ROKS is targeted at the musically disenfranchised who have little interest in manufactured chart music. ROKS listeners want to hear the real music that has endured the past four decades, as well as the best music of today, without the 'one-day-wonder' chart tracks other stations play with relevant news, lifestyle and programming features aimed primarily at 25-54 year olds.

We provide:

• A wide variety of pop and rock music from the last 40 years delivered by presenters who know this music well

• A credible and reliable news service

• An engaging and informative sport service

• Intelligent speech and entertainment

• Adult, engaging presentation

• A service that broadens listener choice for the target market

News is broadcasted on the hour every hour from 6am to 12am 7 days a week with key bulletins at breakfast, lunchtime and evenings. Headlines are additionally broadcasted during peak ‘drive’ times. Bulletins will mainly focus on National and International stories.

Radio ROKS has regular five-minute bulletins during the day (6am-12am) containing national and international news every hour with extended bulletins of 7 minutes at 7 am, 8 am, 5 pm, 6 pm and weekdays at 1 pm. 3 minute bulletins are aired at 6:30 am, 7:30 am, 8:30 am, 9:30 am, 4:30 pm, 5:30 pm and 6:30pm. After every news bulletin we have the latest weather forecast. Traffic & Travel news are broadcast after all news bulletins as relevant.

In addition, we have a strong emphasis on sports news.

Radio ROKS provides an expansive sport service throughout the week. Sports news is broadcast on the half-hour in most hours throughout the day, particularly during morning and evening drive. On Saturday, our specialised sport programmes focuses on bringing the latest national and international sports news and results. Our bulletins across morning and evening drive reflect a wide range of sports taking place, including Cricket, Rugby, Soccer, Horse Racing, Golf and Athletics. The style of sports delivery will be quite conversational with pacey, informative bulletins. The bulletins air daily at 7:30 am, 8:30 am, 1:30 pm, 4:30 pm, 5:30 pm, 6:30 pm with additional bulletins weekdays at 6:30 am and 7:30 pm and last from 2 to 3 minutes.

On Saturday, ‘When Saturday Comes’ airs between 11 am and 1pm. The show mixes humour with football news, along with interviews, features and the best in music.

Later in the day, ‘The Goal Rush’ is a music-driven programme, giving continuous updates of the latest scores as they happen. Regular update will be broadcast during the show as well as sports bulletins on the half hour at 4:30 pm and 5:30pm, and a classifield football results check following the news at 5 pm.

Radio ROKS has the following music characteristics:-

• A large library and universe of at least 3,000 pop and rock songs

• A wide variety of up tempo, pure Pop and Rock, not heard on any other radio station

• Less than 20% of the music originates from the last 10 years.

• No daytime repetition of songs from 0900 to 1700.

In addition, Radio ROKS includes 20 hours of specialist music programmes across the week

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Shine FM is a commercial FM radio station which is available nationally in United Kingdom, carries music and talk. It lanuched on November 5th 1989. broadcasts in AC format, playing music from the 70s, 80s, 90s and also current hits.

Shine FM is unique on the national radio landscape, in that we operate a policy of both ‘programming’ and ‘programmes’. Strong common threads exist across the day, in terms of news, music, information and promotions, whilst individual programmes, especially during mornings and evenings, have developed their own highly successful styles and portfolios of content.

Shine FM produces all of its programmes in-house and strives to offer programmes and programming that are exciting, innovative and reflective of modern UK.

Presenter personality is key to Shine FM and our schedule has many nationally known broadcasters, all are more than just presenters and take the lead in the production of their own programmes.

Individual production teams take responsibility for producing varied and content-rich programmes. This approach has allowed us to present a strong ‘station’ sound or personality across all programme streams, whilst offering the variety required of a full service radio station.

Our schedule is designed to deliver on our commitment to specialist music and other programming.

Our philosophy is to create engaging radio that informs and entertains the British population. We understand that the expectations of radio listeners are different at different times of the day and week, and we strive to meet our audiences’ expectations at these times. In doing so we aim to add to the choice of the listening population, bringing a distinctive voice, different from other national radio providers.

Music programming makes up no more than 70% of Shine FM’s broadcasting hours.

It would be misleading to describe music-based programmes on Shine FM as simply ‘music programming’ in the same sense as programmes on a tightly formatted or music-driven commercial station would be described.

Most of the daily music-based programmes on the Shine FM schedule contain a high proportion of speech and entertainment content.

Through news bulletins, Shine FM provides a comprehensive and regular news service seven days a week. The service mixes national and international news with regional and local news that is of national significance or that has universal resonance with our audience.

The service covers a wide spectrum of stories, prioritised to suit the news and information requirements of the station’s target audience.

Shine FM is able to react quickly to breaking news and offer extended, in-depth coverage to stories that merit it.

The Shine FM News Team will break stories as well as respond to events and report live into our bulletins – or straight to programme – as and when the story dictates. Our “scoop box” will enable the journalist to gather audio on the scene, edit and package the material on-site, and file it back to the studio in quality sound, rather than waste time travelling back to base with the latest news.

Shine FM provides news bulletins every hour, on the hour. Each hourly bulletin lasts for 3 minutes. Shine FM also includes 7-minute extended news bulletins at 6am, 7am, 8am, 5pm and 10pm, with extended 15-minute edition weekdays at 1pm and daily at 6pm. 2-minute news bulletins are broadcasted at 6:30am, 7:30am, 8:30am, 12:30pm, 5:30pm and 6:30pm and weekdays at 4:30pm.

Shine FM's 7 minute bulletins incorporate news, business and sport. The hourly news bulletins will lead directly into our comprehensive sequence of weather and travel.

The weekday One O’clock News is an extended 15 minute bulletin with news, business and sport. It also carries entertainment news, focusing on the people and events relevant to cinema, theatre and music. Our news team will not just “cut and paste” celebrity gossip – they’ll be out there, where the news is happening.

The Six O’clock News is an 15 minute bulletin, similar in style and presentation to the weekday One O’Clock news sequence – including sport, business and entertainment updates.

Travel news features in every hourly daytime bulletin and regularly, wherever it is appropriate, through the broadcast day.

The latest national weather forecast follows each news bulletin.

Regular sports news bulletins air after extended news bulletins, and also at 7:30am, 8:30am and after the news bulletins at 4pm, 7pm, 9pm and 11pm, along with an extended 7-minute sports roundup after the 5pm news on weekends. They last from 2 to 3 minutes.

Shine FM’s portfolio of current affairs programming is centred on a number of high-profile weekday and weekend programmes, all presented by well-known and vastly experienced journalists. Each programme has its own research and production team and each is scheduled at peak times to maximise the potential audience for this type of programming.