290
PSYCHOLOGICZNE MECHANIZMY REKLAMY
Berger. J. li. (1999), Tłie influence of iulvcrtixing frcqucncy on aiiitudc-heliavior eonulMency: A mcinory bawi unalysiii, Jounuil ofSoM lkhuvlor mul Pmoiwlliy, 14, h, 547 -568, Biel. A.. Iłridgwnicr, C. A. (1990). AllribiilOfi of llkublc tclcvikion coinmcrdaU, Jounuil of Advertl\ing Research, JO, u, .18-44.
Bock, M. (1986), Tlie Influence of emoiluniil nieiining on Ilia reenll ol wonU procowicil lor nnriu of self-ieferciuc. Piychologicttl lltmirch, 4R,«, 107-112,
Bock. M„ von Kntll. W, (1997), The influence of uilcnilon on inlveiiUlii|| rll't*t.Tivcfir%%. Swh \ Jounuil of Ptychology, 57, k, 42 50,
Bonn. I'„ Vniilw«elnuro, N„ Piiiululiiere, M„ Dewliie, ,s„ Dnrltiy., II,, Hnunwnurii B„ i'ey*, Dlcriki, V„ Av«unael, li, V, (2(102), Pollllei mul bNkkin||>liwefleiileil'||lHryi A lielil kiiuly In Hmuleik, Ilaste oiul ApplltulSiwllil Psychology, 24,», 205 214, Uogml, I.. (1996), Smarny Iii od\eiil\liig, Ma ich Ing media aiulmcwages lo mailehmul motlualoin (,l wyil,), ('lilwijjii! NIC MiinIiuhu* IJiiok, llolen, W, II, (1984), Ailmihliiit, New Yorki Wlley, llnuinllil, I), (l%4), Ihr Image, New Yorki Ilni|H'i < 'o|o|i|ion, lloo/i II , Allen, II, llniiilllOll, A, (1982), New ptinlucl nuuiageineiU fur ihr IWUh, New York: Ilon/, Allen A I liunllloli,
Horlilgi li, (1, (ml,), (1960), /*»v« holtifildi Wmi-./iiwii: Wydiiwnldwo MON, lliilildlllgi W„ Klfiuiinl, A, (190.1), A coiiMimci klde ex|ierinienlul OKłlitillliillon of ulg* timing tlimy: do eoDMimer |icicelvc wiiirnnllcN u* slgmiU of qiiulliy7 Jounuil of ('oni toner Hr iron h, 20, i. 11-125,
llowcr, 0,(1981). Mood and niciiłory. American Psychologia, JO,». 129-148.
Iłowman, K. (1980). Coiipmilng and rebates: Profil on ihr doiied llne. New York: Licbhar-Fricdman Booki.
Bralczyk, J. (1995). Jfzyk na sprzedał. Warszawa: Brania.
Brannon, L. (2002). Psychologia rodzaju. Kobiety i mficzyini: podobni czy róinl.
Gdańsk: Gdańskie Wydawnictwo Psychologiczne.
Bratkowska. M. (1996). Z czym kojarzy się koperta. Gazeta Wyborcza. 16IX, s. 22. Brehm, J. (1966). A theory of psychological reactance. New York: Academic Press.
Brctl, D. J„ Cantor. J. (1988). The portrayal of men and women in U.S. telcvision commer-cials: A rccent content analysis and trends over 15 years. Sex Koleś. 18, s. 595-609. Brooks, J. (1969). Business adventures. New York: Weybright and Talley.
Bruncr. G. C. II (1990). Musie, mood, and marketing. Journal of Marketing, 54, s. 94-103. Buchta, J„ Niemczykowska, I.. Bromboszcz, E. (1994). Psychologiczne aspekty reklamy.
W: M. Pietras (red.), Wprowadzenie do psychologii ekonomicznej (s. 36-49). Katowice: Wydawnictwo Uniwersytetu śląskiego.
Burger, J. M. (1986). Incrcasing compliancc by improving tlić dcal: The lhal'» noi uli techniquc. Journal of Personaiity and Soclal Psycliology, 51. s 277-283.
Burgess, S. M. (1992). Personul valucs and consuincr rcscarcli: An hislorical perspcclivc. Research in Marketing, II, s. 35-79.
Hushman. I). J. (1998). Effccls of tclcvi*ion violcnce on inernory for commercial mcssagc*. Jounuil of lixperlmentril Psychology: Applied, 4, %. 291-307,
Cncioppo, J, T„ Pelty, K. li. (1979). fiffcel* of metwigc rcpciition and posiliun on (.-ognili vc rchponse, rctililli mu! |>er»iiii*inn. Jounuil of Pentuuillly mul Sm lol 1'syrhotogy,
.17,». 97-109,
Cnldcr, li. J.i Hlonillmlt H, (1980), Trlevl»ion cominercifd weornm, An informniino pro-CPNNiflg vlcw, Jounuil of Marketing Hrseonh, 17,*, 171 MA,
(Imnplicll, IDlmwmil, W, l>, (1990), Pnimiii)' mul Mir* proinoliou*: IM ilm*nrn* l|(]i» of ii „gond (1(1111", Jounuil ol 1’omumri Morkellng, 7,%, 73 l|.
('nnioi, J,, VonuHi I', (IOKO), The riirci of humor on recnll of u rodło iwlvrMl*«ioroi. Jounuil of Ihooilnnllog, 24, t, I i 22.
CHiicli, K , l.iitl, i,, Hhowei*, |„ (1998), A l«*«i of n model of conniimef*' iF*poii*«* |o piodocl llllllllllll Mltftify illfoi llllllllill, Jounuil of Applied Sm lol Psyt linlogy, Jh,
*, 377 194,
Champion. J, M„ Turnur, W, W, (1959), An «xpeiiinamnl Intorprełntlon of tiihlimin*l percuptlOfi, Jounuil of Applied Psyi Itology, 4.1, *. 382 IM,
Chmllon. I'., Hhienborjt. A, S, (*, (1976). An oxporlmeninihm In liinnd cholce, Jounuil of Marketing Research, 13, •> 152*160,
Oinllopmlhyuy, A. (I99H), Whcn doc* coinpurutlvo mWcitUIng Influence lnami uUlliulc'/
'I hc role of dolny lllld market poHitloii, Psychology mul Marketing, 15, %. 461-473.
Cliclml, J.-Cli., Plllntmull, I’.. Clicbat. C. G., Vnnln.*ky, A. (1995). Iinpacl of waiting nltrł-hulioo mul consumcr‘s mood on pcrccivcd qunllly. Journal of Business Research. 34,
1 191-196.
Clicbat. J.-Cli., Larochc, M., Badura. D.. Fdialrautl. P. (1995). Affcct and mcmory in advcrtising: An cmpiricnl study of Ihc compcnsalory proccsscs. Journal of Social Psychology, 135, s. 425-437.
Chu. W., Chu, W. (1994). Signaling ąuality by selling through a reputable rciailcn An cxamplc of renting the reputation of anolher agent. Marketing Science. 13,
I 177-189.
Cialdini. R. (2001). Wywieranie wpływu na ludzi. Teoria i praktyka. Gdańsk: Gdańskie Wydawnictwo Psychologiczne.
Cialdini. R. B., Barrctt, D. W., Dcmainc, L., Sagarin. B., Rhoads, K. (1999). US Foresl ser-vice project. Finał report. Niepublikowany raport z badań. Arizona Stale Univcrsity.
Cialdini, R. B.. Bordcn. R. J.t Thomc. A.. Walker. M. R.. Frccman, S.. Sloan, L. R. (1976). Basking in rcflcctcd glory: Threc (football) field studies. Journal of Pcrsonallty and Social Psychology, 34, 8. 366-375.
Cialdini. R. B.. Cacioppo. J. T.. Bnssctt, R.. Miller, J. A. (1978). Low-ball procedurę for producing complinncc: Commitincnt then cost. Journal of Pcrsonallty and Social Psychology. 36, %. 463-476.